The kickoff of G.E.M.鈥檚 鈥淚 AM GLORIA鈥� World Tour 2.0 electrified the Wenzhou Olympic Sports Center this May, drawing more than 72,000 fans over two sold-out nights and setting a new attendance record for the venue. The performance was a bold fusion of music, storytelling, and spectacular visuals, beginning with G.E.M.鈥檚 dramatic entrance atop a mechanical lion, complete with cold fireworks and dynamic stage effects. 

Behind the scenes, a powerful live production system brought this vision to life, with 九一果冻鈥檚 Carbonite Ultra 60 production switcher at its heart, enabling seamless, real-time video delivery throughout the concert. 

Seamless switching with Carbonite Ultra 60听

As part of the end-to-end live production infrastructure delivered by 九一果冻鈥檚 partner Jiangsu R&J Electronics Co., Ltd. (R&J), the Carbonite Ultra 60 played a central role, orchestrating the concert鈥檚 multi-camera, multi-source broadcast workflow. 

Whether on a world tour or a live studio broadcast, Carbonite Ultra 60 delivers the scalability, reliability, and intuitive control today’s productions demand. 

Purpose-built for high-end productions, the Carbonite Ultra 60 offers up to 60 inputs and 25 outputs, easily supporting complex 4K Ultra HD environments. It allowed the Wenzhou show production team to fluidly switch between drone footage, cinematic cameras, and dynamic stage angles, ensuring every moment of G.E.M.鈥檚 performance was captured with clarity and style. 

Bringing the stage to life听

The two-night performance pushed the boundaries of technical execution. From cinematic shots of G.E.M.鈥檚 360-degree piano routine to aerial views of tens of thousands of purple glow sticks in the crowd, the production team faced high demands in both coordination and quality. With robust tools like the Carbonite Ultra 60, they were able to rise to the challenge and deliver an immersive visual experience to fans in the venue and beyond. 

We sincerely thank our trusted partner, R&J, for their outstanding deployment and technical execution. Their expertise and commitment were instrumental in the success of this world-class production. 

Learn more about how Carbonite Ultra 60 can elevate your next live production here.

This article is adapted from 鈥淕.E.M.鈥檚 Wenzhou Tour Stop 鈥� Rongze Tianyun Delivers One-Stop Tech Solution鈥� by R&J, published on , May 13, 2025.

Photos courtesy of R&J. 

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This year, BBC Sport set out to push the visuals further – without overwhelming the production or disrupting the day. The team began with a few simple but important questions: What can be done within the time and resources available? What tools could enhance the audience experience without adding friction to the workflow? And how could they create something bold and memorable that still felt true to the BBC Sport brand?

鈥淚t sounds a bit boring, but it鈥檚 about making it easier.鈥� John Murphy, Design Director for BBC Sport, told us recently. 鈥淵ou can have great-looking visuals, but you鈥檝e got to ask: how long does it take to deliver? Will it distract the production team from doing their jobs? For technology to really enhance the broadcast, the process needs to be quicker, simpler, and more cost-efficient.鈥� 

To get all the insights in detail, watch the full panel discussion from the 2025 SVG Football Summit on demand here now.  

Balancing boldness with brand integrity  

With minimal setup time available at Wembley Stadium, BBC turned to 九一果冻 and its creative services team, Rocket Surgery, to help deploy a complete augmented reality system that integrated cleanly into the broadcast. The tools were faster to implement, the workflows were smoother, and everything came together in a way that made sense for live production.

鈥淲e had less time to set up, but the process of being able to do this was quicker,鈥� John Murphy explained. 鈥淭hat鈥檚 why we gave it a go. It鈥檚 not just about the visual effect and looking great. It鈥檚 also the fact that we can do it in the timeframes that we think are achievable. It has to fit into the day and not take time away from the directors focusing on their programmes.鈥�

Collaboration was key to making it all work. 九一果冻鈥檚 team already had a clear understanding of BBC鈥檚 creative goals. Technologies like Voyager, 九一果冻鈥檚 virtual graphics engine, worked in tandem with Lucid (its virtual control platform) and 蝉辫颈诲别谤肠补尘鈥檚 real-time tracking to produce clean, accurate 3D visuals. These elements were further enhanced with PIERO, Ross鈥檚 real-time sports analysis tool, allowing the team to embed match data into the graphics in ways that added genuine value to the storytelling.

The production also struck a careful balance between boldness and brand integrity. BBC Sport鈥檚 visual identity leans digital and minimal, so while there was room to stretch the look for a big event like the FA Cup Final, it had to be done with subtlety. As one BBC team member put it, they had to 鈥渂end a few guidelines鈥� – just enough to inject a touch of Super Bowl-style spectacle without losing what makes the FA Cup unique.

Using technology to serve the story 

Beyond this one event, the project highlighted a broader trend in sports presentation: the influence of gaming culture. From the motion and scale of graphics to the growing expectations of interactivity, elements borrowed from the gaming world are increasingly shaping how sports content is consumed – especially by younger audiences. The BBC and 九一果冻 team weren鈥檛 trying to mimic a video game, but they understood the value of incorporating those visual cues to create something more immersive and engaging. 

鈥淲e鈥檝e been working with gaming engines for both virtual studios and augmented reality for a few years now,鈥� Murphy said. 鈥淚t鈥檚 clear that it resonates with younger audiences – because what they鈥檙e seeing on screen feels like what they鈥檙e used to from gaming environments.鈥� 

Ultimately, the technology only worked because it served the story. It was easy to deploy, intuitive to operate, and subtle enough to stay in the background. And by supporting – not distracting from – the match itself, the technology made a genuine impact.  

The post Blending Creativity and Practicality: How the BBC and 九一果冻 Elevated the FA Cup Final Broadcast听 appeared first on 九一果冻.

For more than 60 years, has been a central part of the cultural fabric of Central Texas, bringing powerful storytelling, trusted journalism, and shows like Austin City Limits into homes across the region. But as broadcast standards advanced and audience expectations changed, Austin PBS realized the station鈥檚 infrastructure needed more than a technical upgrade. They needed a transformation.  

That vision took shape as the Austin Media Center: A bold multi-million-dollar facility purpose-built to serve as a production hub, community resource, and training ground for tomorrow鈥檚 media makers.   

The challenge: A big vision  

The new r was designed to do it all: support multi-studio broadcasts, enable remote productions, host concerts and community events, and give students hands-on experience in real-world broadcast workflows. 

The new facility would include three studios, three control rooms, a centralized machine room, and a fully integrated post-production environment. But turning that dream into reality meant navigating more than just blueprints. There were real hurdles – pandemic delays, equipment shortages, and even a brutal Texas freeze that caused significant flood damage to newly installed gear. 

Austin PBS tackled it all with the right partners by its side.  was the lead systems integrator, guiding the technical vision, and 九一果冻 and other vendors brought the puzzle together鈥�one cable, console, and control room at a time. 

九一果冻: Tech that plays nice   

九一果冻 didn鈥檛 just provide gear鈥攚e brought a whole philosophy to the table: reliable, powerful tools that connect easily to other devices. 

Ross equipment played a central role in live production, graphics, and media playback, working alongside systems from Clear-Com, Evertz, Sony, Telestream, Adder, and Calrec to create a unified, high-performance environment.  

But what really stood out was how easily it integrated with other key technologies –  Everything clicked into place. 

Ross gear in action at Austin PBS: 

• Carbonite Ultra production switchers that power live shows from any studio 
• TouchDrive production switcher control panels
• XPression graphics systems for real-time graphics
• Tria video production servers for seamless playback 

鈥淩oss products gave us power and flexibility. Even more impressive was how well they integrated with everything else鈥攎aking our system feel like one seamless environment.鈥� – Chris Ostertag, Chief Technology Officer, Austin PBS

Key Code Media: More than integration – true collaboration 

Key Code Media was more than a technical lead. From day one, they were a true collaborator. From the start, their team worked hand in hand with Austin PBS, troubleshooting setbacks, mapping out signal flow, and guiding every piece of the project with precision and care. When the flood hit, they rolled up their sleeves and reinstalled over 100 miles of cabling without missing a beat. 

Beyond the physical build, Key Code Media ensured that the PBS team鈥攁nd their education partners at Austin Community College鈥攌new how to run the show. Training, support, and teamwork were part of the package. 

鈥淜ey Code Media didn鈥檛 just deliver specs; they stood side by side with us every step of the way. Without them, this facility would not be what it is today.鈥� – Chris Ostertag, CTO, Austin PBS 

The big picture: What this means for public media 

The new does more than produce great content. It empowers Austin PBS to take on bigger, more ambitious projects, collaborate with partners in education and culture, and bring new voices and stories to life.  

Austin PBS has built more than a studio – it鈥檚 created a community hub, a training ground, and a creative canvas for voices that matter. It鈥檚 a shining example of what public broadcasters can achieve when they have the right tech – and the right partners behind them. 

Broadcasting. Powered by partnership 

When it came time to reinvent their future, Austin PBS didn鈥檛 settle. They built something bold鈥攕omething lasting. Austin PBS had the vision. Key Code Media had the roadmap. 九一果冻 and a strong network of technology partners filled in the rest by delivering flexible, well-integrated tech.  

Together, they built something bold, resilient, and ready for what鈥檚 next. And in doing so, they鈥檝e raised the bar. This station is no longer just keeping up. It鈥檚 leading the way. 

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That鈥檚 exactly the focus of our latest whitepaper, Navigating Modern Day Signal Processing, developed in collaboration with TV Technology. The guide was created to help broadcast engineers and technical leads cut through complexity and confidently evaluate their signal-processing strategies.

Read the full guide for free here

One size doesn鈥檛 fit all

Media organizations considering how to meet today鈥檚 signal processing requirements while positioning for the future have a full menu to consider.

Signal processing today can take many forms – modular, integrated, virtualized, or a hybrid of all three. Each approach brings unique strengths and trade-offs, and the right answer depends heavily on the use case, infrastructure, budget model, and workflow need.

For example, modular systems offer flexibility and ultra-low latency for niche tasks or edge deployments, and Hyperconverged platforms that consolidate switching, routing, and multiviewers into a single chassis are ideal for OB vehicles or facilities looking to reduce real estate and power consumption.

Virtualized solutions, whether on-prem or in the cloud, enable elastic scaling, remote collaboration, and access to AI-driven processing tools without investing in physical gear that might sit idle between productions.

Flexibility at the forefront

From our work with customers, we鈥檙e seeing hybrid workflows increasingly becoming the norm, not the exception. Hybrid signal processing makes it possible to add new and additional signal processing functions without a significant infrastructure upgrade or redo.

One example we discuss in Navigating Modern Day Signal Processing is a 53-foot OB trailer that adopted a hybrid signal processing model. By combining integrated infrastructure for core functions with modular components to fill capability gaps, the unit achieved a 5,000-pound weight reduction, opened space for a Dolby Atmos audio suite, and reduced power and cooling demands – without compromising on production power.

Download our free ebook here to read the full story.

Navigating modern day signal processing

Deploying a new media processing strategy can create more disruptions than you expect, so If your production workflows are evolving 鈥� or need to 鈥� the first step is understanding your options.

Navigating Modern Day Signal Processing is designed to help you do just that with real-world use cases, technology comparisons, and financial planning insights.

Whether you鈥檙e refreshing your OB fleet, moving to the cloud, or just trying to make smarter decisions about your infrastructure, the guide delivers a practical framework to help you confidently create your ideal production environment.

Download the whitepaper now and get the clarity you need to build the signal processing strategy that fits your workflow.

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Our new whitepaper, Navigating Modern Day Signal Processing, breaks it all down. Whether you鈥檙e weighing CAPEX vs. OPEX, building a greenfield site, or adding cloud capabilities to an existing workflow, this guide helps engineers and technical leads cut through complexity and confidently evaluate their signal-processing strategies.

Download the whitepaper to explore:

• The pros and cons of modular, integrated, virtualized, and hybrid processing
• Key technical and financial considerations (latency, scale, cost models, and more)
• Real-world use cases, including OB and remote production scenarios

Whether you鈥檙e refreshing your OB fleet, moving to the cloud, or just trying to make smarter decisions about your infrastructure, the guide delivers a practical framework to help you confidently move forward.

Download Now

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In a recent TVB Europe webinar, Liz Corbyn, Director of News at the European Broadcasting Union, and Tom Crocker, Director of Business Development, Production Workflow at 九一果冻, explored how automation and workflow innovation are helping news teams meet this challenge.

The discussion covered everything from newsroom automation fundamentals to the impact of cloud, AI, and 5G on live production – and offered real-world advice for engineers and editorial leaders.

To get all the insights in detail, watch the full panel discussion on demand now

Automation that frees up journalistic focus 

One of the biggest takeaways from the discussion was the evolving view of automation. Rather than being seen purely as an efficiency tool, automation is now recognized as a way to enhance journalistic output by allowing reporters to concentrate on meaningful storytelling.

鈥淛ournalists want to spend their time doing meaningful journalism. They want time to work out what the story is. With the rolling news cycle and the speed at which news comes into you, we need some help with that.鈥�
– Liz Corbyn

By automating time-consuming processes like monitoring incident reports or compiling wire feeds, newsrooms can redirect editorial focus toward investigative reporting and deeper audience engagement.

鈥淎s someone who started her career working in a radio station where I would have to call up a very well-known police department鈥檚 incident line鈥� any automation of that, personally, I find is a very good idea,鈥� Corbyn told the panel.

The conversation also explored how remote workflows 鈥� once a pandemic necessity 鈥� have now become strategic assets. Automation tools are enabling more remote production and decentralized teams, helping broadcasters become more agile, scalable, and cost-effective.

Corbyn reflected, 鈥淩emote production was terrifying and scary and had to be done. But it proved a point. People have been able to develop really solid systems that allow them to produce far more than they were producing before, at a completely different budget from what had previously been assumed was needed to produce such a quality broadcast.鈥�

The importance of trustworthy tools 

For journalists working in fast-paced, high-pressure environments, the tools they use every day can either help them succeed 鈥� or slow them down. And that鈥檚 one reason it can be so challenging to introduce new technology.  

鈥淭here鈥檚 nothing worse than changing the technology in a 24-hour newsroom. People hate it because it makes their life more difficult 鈥� it makes their output less good for a little while.鈥�  
– Liz Corbyn 

It鈥檚 not resistance to innovation, she explained 鈥� it鈥檚 a deep concern for maintaining the speed, quality, and reliability that live news demands. In a 24-hour newsroom, even small disruptions can have major consequences for output.

Both Liz Corbyn and Tom Crocker emphasized how vital it is to choose newsroom technology that supports editorial work and builds trust with the people using it.

鈥淥nce automation is embedded in your workflow, you actually forget it鈥檚 there at all, which is the best kind of automation.鈥�
– Liz Corbyn

They stressed that successful technology adoption depends on close collaboration between technical teams and editorial leaders. Editorial teams need to understand why changes are being made, and engineering teams need to understand the real-world pressures that journalists face.

As Tom Crocker noted, 鈥淎utomation is about making sure that people do what people do best, and machines do what machines do best.鈥�

For more tips on successful technology implementation and adoption in the newsroom, watch the full panel discussion here: 

More disruptive than social media 

Finally, the panel turned to the growing role of AI in newsrooms. Corbyn praised AI鈥檚 potential to help with translation, summarization, and accessibility, but warned of fundamental risks if not carefully managed. 鈥淭his is going to be several thousand times more disruptive than [social media],鈥� she added. 

鈥淲e鈥檝e brought together more than 30 EBU members and partners and all their online content into one platform, and automatically translated that, enabling our journalists to read the content of other members in a way that they could never do before.鈥� 

To learn more about how the European Broadcasting Union is using AI, and get all the insights in detail, watch the full panel discussion now: 

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Traditional camera setups that rely on manual control and large crews can struggle to meet these demands. 九一果冻鈥檚 Artimo robotic camera system and Vision[Ai]ry talent tracking are revolutionizing sports studio production, enabling broadcasters to automate complex camera operations, enhance shot quality, and reduce operational complexity.  

Challenges in managing camera operations in sports studios 

1. Inconsistent camera movements and transitions 

One of the primary challenges in sports studios is maintaining smooth, consistent camera movements. Whether it鈥檚 a slow pan across a panel of analysts or a close-up during key moments, these transitions need to be flawless. Manually operated systems can lead to variability, creating visible errors that diminish the professionalism of the broadcast. 

2. Operator-intensive camera control 

Managing multiple cameras in a studio requires significant manpower. Each camera typically needs a dedicated operator, which increases production costs and human error risk during live broadcasts. This dependency on skilled operators limits scalability and puts additional pressure on production teams. 

3. Limited flexibility and responsiveness 

Sports studio environments are dynamic, requiring cameras to adapt quickly to real-time changes. Traditional robotic systems can be too rigid, making it difficult to follow talent as they move or adjust framing in response to unexpected developments. This lack of flexibility can disrupt the flow of a live broadcast and reduce viewer engagement. 

The solution: Artimo and Vision[Ai]ry 

九一果冻鈥檚 Artimo robotic camera system and Vision[Ai]ry tracking technology provide solutions to these challenges by empowering broadcasters to streamline operations so they can deliver consistent, high-quality results.

1. Precision and consistency in camera movements 

Artimo鈥檚 advanced automation replicates the smooth, fluid motions of manually operated setups, including jibs, with far greater consistency. These robotic systems also introduce free-roaming capabilities, enabling broadcasters to achieve jib-like shots in previously inaccessible locations. By automating complex camera movements, directors can pre-program camera moves to ensure flawless execution every time. This eliminates the variability introduced by manual control and allows for more polished and dynamic productions. 

2. Automating talent tracking with Vision[Ai]ry 

Vision[Ai]ry uses AI-driven facial and body tracking to automatically follow talent across the set. This hands-free operation ensures perfect framing, even in fast-paced, dynamic environments. 

Examples: 

In Sky Deutschland鈥檚 recent studio overhaul, Vision[Ai]ry played a pivotal role in automating talent tracking and enhancing their live sports news broadcasts with precision and efficiency. The system allowed Sky to execute complex camera movements while maintaining consistent, professional-grade visuals without increasing manpower鈥�. 

Similarly, the Confetti X Esports Complex leveraged Vision[Ai]ry to provide dynamic, real-time tracking during esports productions. This improved production quality and gave students hands-on experience with cutting-edge technology, preparing them for real-world broadcasting careers鈥�. 

3. Reducing operator dependency 

With Artimo and Vision[Ai]ry, studios can operate with fewer camera operators while maintaining production quality. A single operator can oversee multiple cameras, freeing up resources to focus on other elements of the broadcast, such as graphics and sound. 

4. Enhancing creative flexibility 

Artimo鈥檚 customizable presets allow directors to switch between different angles and movements effortlessly, opening up new creative possibilities. With the ability to execute smooth trucking shots, extended vertical ranges, and seamless multi-axis movements, Artimo replicates the dynamic capabilities of jibs while offering greater precision and repeatability. For example, presets can be configured for wide-angle shots at the start of a segment and close-ups during discussions, enabling seamless transitions and visually compelling storytelling. 

The future of camera automation in sports studios 

As sports broadcast studios become more complex production environments, the need for efficient, flexible, and high-quality camera operations has never been greater. Traditional camera setups, with their reliance on manual control, are becoming increasingly inadequate for the demands of modern broadcasts. Automated camera systems offer a solution that improves the consistency and quality of studio shots and reduces the operational burden on production teams. 

By embracing automation, sports studios can enhance their creativity by capturing more dynamic visuals and ultimately delivering a more polished and professional broadcast. Whether through advanced AI-driven tracking or pre-programmed camera movements, the future of in-studio camera operations lies in automation. 

For studios looking to stay ahead of the curve, investing in a robotic camera system similar to 九一果冻鈥檚 Artimo is an important step toward improving operational efficiency and elevating production quality. These systems offer the precision, adaptability, and scalability that modern sports broadcasts demand, ensuring that every segment is delivered with the highest level of professionalism and visual appeal. 

The benefits of automation in studio broadcasting

九一果冻鈥檚 Artimo and Vision[Ai]ry systems offer a range of advantages: 

1. Improved Consistency: Automated systems deliver smooth, professional-grade movements across broadcasts. 

Revolutionizing studio production 

九一果冻鈥檚 Artimo robotic camera system and Vision[Ai]ry talent tracking are transforming sports broadcast studios by combining precision, flexibility, and automation. These solutions enable broadcasters to enhance the quality of their productions while streamlining operations. As Sky Deutschland and Confetti X demonstrated, Artimo and Vision[Ai]ry empower studios to deliver dynamic, visually compelling broadcasts that engage viewers and elevate production standards. 

Contact us today to learn more about how Artimo and Vision[Ai]ry can transform your studio.

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Yet, for many studios, managing complex camera movements and maintaining high-quality visuals across broadcasts can be a challenge. Traditional camera setups often rely on manual operation, which can result in inconsistent shot quality, operational inefficiencies, and higher production costs. With the growing need for real-time responsiveness and flexibility in studio environments, more advanced solutions are required to streamline camera operations and ensure smooth, polished visuals. 

Challenges in camera operations for sports broadcast studios 

Inconsistent camera movements and shot quality 

One of the biggest challenges in sports studios is ensuring smooth and consistent camera movements. Whether it鈥檚 a transition from one host to another, a sweeping shot across a panel of analysts, or a close-up to emphasize a key point, these movements need to be flawless. In traditional setups, these shots are controlled manually, leading to inconsistencies in timing, framing, and execution. As a result, the overall quality of the broadcast can suffer, diminishing the professionalism and impact of the in-studio segment. 

Smooth, well-timed camera movements are essential for maintaining viewer engagement. For example, during a heated discussion among commentators, a poorly executed camera transition can disrupt the flow of conversation and diminish the viewer’s experience. Achieving consistent, seamless transitions is crucial to delivering a visually compelling experience that keeps the audience focused on the content, not the production. 

Operator-intensive production requirements 

Managing multiple camera angles in a live studio environment requires a highly skilled and coordinated team. In traditional setups, each camera must be controlled by an individual operator responsible for executing precise movements. This level of manual control can be time-consuming and labour-intensive and requires experienced operators who can react quickly to real-time developments in the broadcast. 

The complexity of certain camera movements鈥攍ike smoothly tracking talent as they move across the set鈥攃an present challenges, particularly in automated setups. While manual operation often provides the nuance needed to make such movements appear natural, automated systems can struggle to replicate the same fluidity without manual intervention. Maintaining a large crew of skilled operators to achieve high-quality, consistent results can drive up production costs, making it harder for studios to stay within budget while delivering polished broadcasts. 

Limited flexibility for real-time adjustments 

A sports broadcast studio is an inherently dynamic environment. Hosts move around the set to interact with graphics, video walls, or other studio elements. In some cases, they might shift locations unexpectedly or stand up to make a point more emphatically. While manual camera operators excel at making reactive adjustments with precision, relying on a dedicated operator for each camera can be inefficient and costly. Scaling this approach across multiple cameras significantly increases production complexity and budget, making it difficult to maintain efficiency in fast-paced broadcasts. 

Traditional automated cameras result in inconsistent or delayed camera responses, which impacts the flow of a broadcast and may lead viewers to miss key moments or become distracted by awkward framing. Flexibility in camera movements and framing is especially critical in sports studio settings where timing and smooth transitions are vital to maintaining professionalism and viewer engagement. 

The role of automation in solving studio camera challenges 

As the demands on sports studios increase, many broadcasters are looking to automation to streamline their camera operations. Robotic camera solutions, like the ones used in top studios, help bridge the gap between manual operation and full automation. They bring advanced features that make capturing shots more precise and easier to control. Automated systems have the ability to execute precise, pre-programmed camera movements with greater consistency and reliability than manual setups. These systems provide a level of precision and control that can enhance a broadcast’s overall visual quality while reducing operational complexity. 

Consistency and precision in camera movements 

Robotic cameras are becoming a cornerstone of leading studio setups, often complementing manual systems. Manual tools like jibs and Steadicams have long been prized for their ability to execute dynamic, creative shots鈥攖he “candy” of broadcast visuals鈥攂ut they also rely heavily on highly skilled operators. Achieving consistent quality across broadcasts can be challenging, as outcomes depend on operator expertise and technique. 

Advanced robotic systems, such as 九一果冻’s Artimo, are now bridging the gap between precision and creativity, offering smooth, fluid camera movements that rival those of manual setups. These systems can replicate complex moves traditionally reserved for manual tools, such as sweeping transitions or dynamic talent tracking, while ensuring consistency across broadcasts. With the added advantage of automation, these systems reduce operational complexity and provide reliable performance in live, fast-paced environments, helping broadcasters maintain a professional polish without sacrificing creativity. 

Reducing the operator burden 

Automating camera operations significantly reduces the number of operators required to manage a live studio production. Instead of needing a dedicated operator for each camera, an automated system can control multiple cameras simultaneously from a single console. This not only improves operational efficiency but also minimizes the risk of human error during live broadcasts. 

With automation, operators can build pre-programmed sequences of shots that automatically recall new camera positions and framing throughout the show. For example, during a pre-game discussion, a sequence might include wide shots of the entire panel, close-ups of individual hosts, and dynamic transitions between angles鈥攁ll executed with little to no manual intervention. This allows production teams to focus on other elements of the broadcast, such as coordinating graphics, managing audio, or interacting with live data feeds. 

Real-time adaptability through AI-driven tracking  

The latest generation of robotic camera systems leverages AI-driven tracking technology to further enhance automation. AI-based systems, like those deployed in leading broadcast studios, can automatically track on-camera talent, ensuring the camera stays framed on the subject even as they move across the set. For instance, a major German broadcaster, Sky Deutschland, incorporated these solutions during a recent studio overhaul, significantly improving their live sports coverage’s precision and dynamic capabilities鈥�. 

This eliminates the need for manual tracking and ensures that talent is always framed perfectly, even in fast-paced, dynamic environments. AI-driven tracking can be a game-changer in sports studios, where talent often moves around to interact with graphics, screens, or other visual elements. By following the talent in real time, these systems ensure that the camera keeps up with the action, delivering smooth, professional-grade shots that enhance the viewer experience. 

For example, AI-driven technology like Vision[Ai]ry can autonomously adjust to follow talent鈥檚 movements, in a way that looks natural to the viewer. Systems like this offer a hands-off approach that reduces the need for manual adjustments, allowing directors to focus on other production areas. 

Enhancing creative flexibility  

In a studio environment, creative flexibility is essential. Automated camera systems can be programmed with customizable presets that allow directors to easily switch between different camera angles and movements. For example, a preset might be used to capture a wide-angle shot of the entire set at the start of a segment, then transition to close-ups of individual hosts as the discussion intensifies. 

These presets can be triggered automatically or at the director鈥檚 discretion, allowing for seamless transitions between shots without the need for manual control. This level of creative flexibility enables directors to experiment with different shot compositions and movements, ultimately improving the visual storytelling of the broadcast. 

Cost efficiency and scalability 

By optimizing camera operations and enhancing workflow efficiency, automated camera systems improve cost efficiency for sports studios. These systems are scalable, making them suitable for studios of all sizes鈥攆rom small local stations to large national networks. As the demands of live broadcasts continue to increase, the scalability of automation ensures that studios can grow and adapt their camera operations without incurring major costs or requiring extensive reconfigurations. 

The future of camera automation in sports studios 

As sports broadcast studios become more complex, the need for efficient, flexible, and high-quality camera operations has never been greater. Traditional camera setups, with their reliance on manual control, are becoming increasingly inadequate for the demands of modern broadcasts. Automated camera systems offer a solution that improves the consistency and quality of studio shots and reduces the operational burden on production teams. 

By embracing automation, sports studios can enhance their creative flexibility, capture more dynamic visuals, and deliver a more polished and professional broadcast experience. Whether through advanced AI-driven tracking or pre-programmed camera movements, the future of in-studio camera operations lies in automation. 

For studios looking to stay ahead of the curve, investing in a robotic camera system similar to 九一果冻鈥檚 Artimo is an important step toward improving operational efficiency and elevating production quality. These systems offer the precision, adaptability, and scalability that modern sports broadcasts demand, ensuring that every segment is delivered with the highest level of professionalism and visual appeal. 

A definitive guide to the modern sports viewer

Sports broadcasting is undergoing a seismic shift, with global audiences consuming live events in new and diverse ways. From multi-screen viewing to the rise of social media engagement, modern sports fans are more connected鈥攁nd selective鈥攖han ever before. 

According to our recent research, conducted in partnership with , sports audiences are adapting to new technologies and media formats at an unprecedented rate. These behaviour shifts present challenges and opportunities for broadcasters and rights holders. 

The post Streamlining Camera Operations for Unique Shots and Perspectives in Sports Broadcast Studios听 appeared first on 九一果冻.

鈥淭hey would go to trade shows and see amazing things,鈥� Doyle explains, 鈥渢hen they鈥檇 buy the tech and be disappointed with what actually went to air. They didn鈥檛 realize they didn鈥檛 have the people to fully leverage the systems they鈥檇 bought.鈥� 

Filling a critical gap in broadcast graphics  

Doyle, with a background in computer programming and two decades of experience running design hubs for NBC and Media General, knew that this wasn鈥檛 a technology gap 鈥� it was a talent gap. 鈥淵ou needed people who could manage data, code, and understand control room workflows as well as design graphics. Those people were hard to find.鈥� 

So, in November 2014, he decided to build that team. 鈥淲e launched Rocket Surgery with five people as a specialized agency that could take on the high-end projects nobody else could touch.鈥�  

Enter 九一果冻: A turning point 

Things moved faster than expected from the start. A few months in, 九一果冻 approached Rocket Surgery for help supporting XPression in the U.S. It was a perfect fit. By March 2015, Doyle was in Ottawa with 九一果冻 CEO David Ross. 鈥淲hen David asked if we would consider joining Ross, I said absolutely. I鈥檇 worked with Ross products and technology for a long time and respected their brand and approach. We were on the same page about many things, and I knew it would accelerate everything. Ross had the resources, the sales network, and the global reach that would take us years to build.鈥� 

At NAB Show 2015, the acquisition became official 鈥� and from there, Rocket Surgery鈥檚 trajectory steepened dramatically.  

鈥淚n the first five years, the growth was insane,鈥� Doyle recalls. 鈥淲e went from five to 35 people. From a U.S.-centric team to a global operation. From a handful of high-end projects to hundreds per year. Today, we support more than 700 clients and deliver over 400 projects annually.鈥� 

The catalyst for scale: Major League sports 

Much of that growth has come from major sports and live events coverage. 鈥淪ports is now more than half our business,鈥� he says. 鈥淲orking with incredibly experienced people like Kevin Cottam helped us understand that space early on. It pushed our capabilities to a whole new level.鈥� It also helps that the team comes from broadcast, so delivering to inflexible timelines and high-stakes, high-quality expectations is deeply embedded in their culture. 

Rocket Surgery has since become far more than a creative graphics group. 鈥淕raphics are only about 20% of what we do today,鈥� Doyle notes. 鈥淲hat makes us different is our expertise across broadcast workflows: Control systems, automation, data integration, real-time rendering, and building production workflows 鈥� we鈥檝e brought it all in-house. Clients aren鈥檛 just asking us for graphics. They鈥檙e asking us to architect end-to-end solutions.鈥� 

Disruption as a business model

Disruption isn鈥檛 just a marketing term 鈥� it鈥檚 foundational to Rocket Surgery鈥檚 growth. One of the team鈥檚 defining characteristics is a grounded, practical approach to innovation.  

That practical innovation is Rocket Surgery鈥檚 hallmark and has allowed them to continue disrupting over the years. 鈥淲e don鈥檛 throw ideas at the wall. We solve real production problems under real-world constraints,鈥� Jim notes. 鈥淭imelines are everything. We work backward from the outcome or show date. One of the things that makes us successful here is the box we鈥檙e defined by. Everyone talks about thinking outside the box. I always tell people: define your box 鈥� then create. Know what success looks like, know your constraints, and build within that. That鈥檚 where the real innovation happens.鈥� 

 鈥淲e鈥檝e entered spaces that were monopolized for years and forced positive change. The scorebug space is one example. We鈥檙e offering clients the first viable alternative in a long time.鈥�  

NAB Show 2025 and beyond

There aren鈥檛 many people in live production who do what Rocket Surgery has done repeatedly over the last decade at the level they do it.   

Now, on the eve of Rocket Surgery鈥檚 tenth NAB Show, Doyle reflects on the culture that鈥檚 driven them. 鈥淵ou鈥檙e encouraged to try things. It feels collegiate, collaborative, and open. We鈥檙e here to disrupt, but it鈥檚 not about chaos 鈥� it鈥檚 about creative engineering under pressure. We鈥檝e stayed close to the edge of production. We鈥檙e working side-by-side with clients, solving the problems they face today. That gives us clarity, urgency, and a reason to innovate.鈥� 

Ten years in, Rocket Surgery has stayed true to 九一果冻鈥檚 values, staying fast, fun, innovative, and most importantly, obsessed with getting the best results for their customers. 鈥淲e deliver that by being willing to go further than our competitors,鈥� Jim points out. 鈥淭hat鈥檚 why we鈥檝e become a trusted partner for the world鈥檚 biggest shows, networks, and sports brands over the years.鈥澨�

NAB Show 2025

Rocket Surgery demoed several new solutions, including a turnkey scorebug platform, custom fan engagement games (including one built in Unreal Engine for the Pittsburgh Pirates), and a partnership with Arcturus on AI-driven, 3D navigable replay 鈥� possibly redefining how leagues analyze and officiate games.

Arcturus has developed a system that captures and reconstructs multiple video feeds into a broadcast-quality 3D copy of the action, enabling interactive 2D and 3D replays, analysis, and shareable captured moments. 鈥淲e鈥檙e excited to show off what XPression and Voyager can do when you stretch them to their limits,鈥� Doyle beams.

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From drawing audiences in with stunning graphics to enabling storytelling in fantastical environments 鈥� and maximizing studio space and time 鈥� the showcase demonstrated how Ross Virtual Solutions supported both creative and operational goals.鈥�

Voyager, the Unreal Engine-based render engine, powered the creation of photorealistic environments, augmented reality (AR) elements, and stylized virtual worlds.

Lucid Studio鈥痯roved to be a powerful control tool that brought creative ideas into the operational space. Designed with simplicity in mind, it allows non-technical users and on-air talent to easily manage virtual productions. With its proven and integrated MOS capabilities, journalists, producers, and talent can add and edit Virtual Graphics as easily as a lower third.听

Voyager Trackless Studio鈥痮ffered an accessible and cost-effective way to produce virtual productions, using the same high-quality assets and realism found in fully tracked environments鈥攚ithout the need for tracking hardware or additional infrastructure.听听

This year鈥檚 NAB Show setup featured a hybrid space that highlighted the use of Greenscreen Virtual Set Production with AR (Augmented Reality) set extensions, as well as a cost-effective use of LED-based XR (Extended Reality). This hybrid approach showcased the flexibility of modern production workflows. Even within a compact space, Ross created a warm, inviting environment ideal for guest interviews鈥攚ardrobe freedom included. 听听

At the same time, large-scale immersive sets and dynamic presentation zones鈥攖hat rival national sports studios鈥攚ere brought to life virtually, removing the need for extensive physical builds.听

With virtual production, transforming the look and feel of a set requires no downtime or construction. One space can serve multiple formats, from rebranded productions to rapid switches between a sponsored lifestyle show and a hard-hitting newscast鈥攁ll without lifting a single prop. This flexibility eliminates nearly all barriers in the ever-changing studio utilization dilemma – aside from the number of hours in a day.   

Behind the Scenes: What Powered It All?听

As a technology showcase, NAB Show was the perfect place to reveal what powered these experiences behind the scene. For those who caught a live demo鈥攐r reviewed the highlights after the show鈥攈ere鈥檚 a high-level recap of the two featured stations:

Station 1鈥痙emonstrated a blend of Tracked Virtual Sets and AR, featuring the Ross Camera Motion Systems Blackbird Robotic Pedestal and Trackless Studio. Integrated control via OverDrive highlighted the benefits of MOS-driven workflows.听

Station 2鈥痓uilt on that foundation with control of LED screens using XR, XPression Tessera, and Carbonite Mosaic, all viewed through a Furio rail-mounted camera.听

For questions, further information, or to book a hands-on session with one of 九一果冻鈥檚 experts,鈥�click here.

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