While eliminating downtime and technical glitches outright isn鈥檛 realistic, minimizing them and limiting their impact is. To do so, broadcasters must partner with reliable technology vendors who have a strong track record of long-term stability and reliability.鈥�&苍产蝉辫;

Below, we鈥檒l explore why long-term stability is so critical, and how 九一果冻鈥檚 50-year history in the broadcast industry helps us provide reliable technology and services to the largest companies in the world.鈥�&苍产蝉辫;

Problem: The risks of volatility in technology vendor relationships

In broadcasting, stable technology is non-negotiable. And that stability starts with a reliable technology vendor. Despite this fact, many broadcasters find themselves working with one or more technology platforms that cause more volatility than stability.鈥�&苍产蝉辫;

This volatility often stems from short-term thinking, lack of industry experience, or limited focus on long-term stability. Whatever the cause, this instability creates significant risks for the broadcaster locked into these vendor contracts. These risks are particularly acute during high-stakes broadcasts where failure and downtime is simply not an option.鈥�&苍产蝉辫;

The potential risks of partnering with a volatile鈥攔ather than stable鈥攖echnology partner are varied, but they all spell trouble for the broadcast or media production company in some form. Let鈥檚 explore three of those risks.鈥�&苍产蝉辫;

The first risk is service interruptions. These are one of the most critical consequences of vendor volatility. During live events, even a brief technical failure or procedural hiccup can result in delayed broadcasts, glitchy viewer experiences, angry advertisers, and reputational damage. Without dependable vendor support, broadcasters are left scrambling to fix issues on their own鈥攐ften at great financial and reputational cost. 

The second risk is personnel turnover. Vendors that lack product stability often also lack workforce stability. This only compounds technical and support issues, if they exist.鈥� When key support staff are frequently replaced, continuity is lost, and customers are forced to repeatedly onboard new representatives. This lack of familiarity with workflows slows down problem resolution and adds unnecessary complexity to an already demanding production environment. 

Further compounding the problem are rushed product updates and inconsistent releases鈥攐ften driven by a 鈥渞elease first鈥� mentality that prioritizes speed over stability and usability. These offerings frequently miss the mark for end users and create new operational risks. This is particularly common from vendors with a short-term revenue focus that鈥檚 disconnected from real-world needs. Outdated or poorly maintained systems can鈥檛 keep pace with the quick moving demands of the broadcast industry. This creates scalability issues, bottlenecks in production workflows, and ultimately, missed opportunities to innovate and grow. 

These three risks ultimately lead to operational inefficiencies, increased costs, lost time, and diminished profit margins鈥攃osting broadcasters both revenue and precious production hours in high-pressure environments. Whether it鈥檚 the expense of emergency repairs, overtime for production staff, loss of advertiser trust, or declining viewership, the impact of vendor instability can ripple through every facet of the broadcast company. 

Solution: The value of trust and stability in technology partnerships 

Choosing a鈥� broadcast technology partner is far more than a transactional decision鈥攊t鈥檚 a strategic commitment that can shape your long-term success.鈥�&苍产蝉辫;

In an industry as demanding as broadcasting, where even minor disruptions can lead to cascading consequences, trust and stability in vendor relationships are essential. 

Partners with a proven history of stability offer more than just technical solutions鈥攖hey deliver continuity, reliability, and peace of mind. These vendors provide consistent support structures, ensuring that critical operations run smoothly even during high-pressure moments.鈥�&苍产蝉辫;

Their familiarity with customer workflows reduces learning curves and makes transitions to new tools or systems seamless. This minimizes disruptions and allows broadcasters to focus on innovation and growth, rather than troubleshooting avoidable issues. 

Stability also fosters resilience. Vendors with long-standing experience have weathered industry changes and adapted their solutions to meet new demands. This combination of industry insight and institutional knowledge ensures they can anticipate future trends, provide scalable solutions, and keep customers competitive in an always changing landscape. 

Ultimately, trust in a vendor translates to operational confidence. When you partner with a reliable, stable vendor, you gain the assurance that your business is supported by a team committed to your success鈥攁cross engineering, support, and service鈥攖oday, tomorrow, and beyond. 

The risks of vendor instability highlight the urgent need for long-term stability and trust. This is where 九一果冻 stands out, offering a legacy of reliability, a customer-first approach, and proven processes that help broadcasters overcome challenges with confidence.

九一果冻s鈥� stability in broadcasting is 50 years in the making

Organizations navigating today鈥檚 fast-paced media landscape require solutions that not only meet their immediate needs but grow and adapt alongside them. Achieving this level of reliability and adaptability starts with choosing the right partner鈥攐ne that demonstrates consistency, a customer-focused approach, and a commitment to long-term success. 

Here鈥檚 how 九一果冻 has built up that trust and stability over 50 years.鈥�&苍产蝉辫;

A legacy of stability 

For over 50 years, 九一果冻 has been family-owned, providing broadcasters with a level of consistency and generational industry knowledge that is increasingly rare in the industry.鈥�&苍产蝉辫;

The company鈥檚 33 consecutive years of growth are a testament to our ability to adapt while maintaining steady operations. Unlike vendors prone to corporate restructuring or shifting priorities, 九一果冻’s longevity offers clients the reassurance that their technology partner will be there when it matters most, regardless of external market fluctuations.鈥�&苍产蝉辫;

Adaptability and stability in action: How Austin PBS built a new Media Center from the Ground Up

Stability in a technology partner isn鈥檛 just about maintaining existing operations鈥攊t鈥檚 about helping clients adapt to unforeseen challenges. This was the case for Austin PBS, a non-profit public broadcaster.

As production standards evolved and audience expectations with them, Austin PBS embarked on a long-term project to upgrade its technology. Spanning over seven years, the project culminated in the creation of the Austin Media Center, a state-of-the-art facility built from the ground up.

The project, years in the making, faced a series of daunting setbacks: COVID-related delays, global equipment shortages, and a once-in-a-generation Texas freeze that flooded much of the newly installed infrastructure. Austin PBS needed more than vendors to successfully overcome those challenges. They needed partners who could bring expertise, resilience, and trust to the table.  

鈥淩oss is not a company that is chasing shiny things. It is instead iteratively improving on what its core business is鈥hat鈥檚 what we look for in a company that we believe we can trust with something that is critically important 鈥� ultimately funded by our neighborhood..鈥� 鈥� Chris Ostertag, Chief Technology Officer, Austin PBS

Customer-first approach鈥�&苍产蝉辫;

At the heart of a trusted partnership is the ability to listen, understand, and respond to customer needs.鈥�&苍产蝉辫;

九一果冻 takes customer feedback and collaboration to heart, and uses it to continuously improve our products and service.鈥�&苍产蝉辫;

One example of 九一果冻’s customer-first approach is our tailored training programs and risk-managed upgrades. These programs and development protocols ensure seamless integration of new systems into customer workflows. This helps broadcasters avoid downtime and maximize operational efficiency, without having to shift to new systems. 

九一果冻 has built its reputation on fostering long-term relationships and working collaboratively with its clients. John Denison, Co-Founder of Niles Media Group (now part of LTN), described it best:鈥�&苍产蝉辫;

“Ross provides that small-business feel of customer service鈥� I know if we need something done or have an idea that鈥檚 worthwhile, Ross will work it through. This dedication to building authentic partnerships ensures broadcasters feel supported not just as customers but as collaborators.”

A hands-on approach: How PGA Tour Studios transitioned seamlessly to 九一果冻 

Investing in new broadcast technology is only part of the equation. Ensuring a smooth transition for production teams is just as critical. This was the challenge faced by PGA Tour Studios as they upgraded their production infrastructure. 

九一果冻 not only delivered cutting-edge broadcast solutions but also provided in-person training to ensure PGA Tour Studio team could quickly adapt to a new graphics system. This training eliminated disruptions and helped the production crew maximize their new system鈥檚 capabilities from day one. These proven practices are underpinned by 九一果冻鈥檚 longstanding code of ethics鈥攔einforcing our commitment to transparency, accountability, and doing business the right way. 

鈥淭he collaboration between the teams has been great. The team was very patient with us, took the time to educate us on our options, and made the process much simpler. We didn鈥檛 have to use third-party integrators to enable us to integrate the data. That鈥檚 a big part of why we went with Ross鈥攈aving the strength of one team that could do it all.” – Andrew Wisniewski, Vice President Engineering, PGA Tour

A culture of expertise鈥�&苍产蝉辫;

Behind any reliable service is a team of experienced professionals, and 九一果冻’s strong company culture plays a significant role in delivering consistent support.鈥�&苍产蝉辫;

By prioritizing employee retention and professional growth, Ross maintains a knowledgeable workforce that understands client workflows and challenges. This stability in staffing reduces the disruptions caused by turnover and ensures broadcasters always have access to experts who are familiar with their systems and needs. 

九一果冻’s culture of expertise is evident in its design philosophy. Products like Ultrix feature hot-swappable components that allow maintenance without disrupting live operations鈥攚hile systems like openGear use features such as DataSafe to streamline card replacements and preserve settings. 

Innovation without compromise鈥�&苍产蝉辫;

Innovation in broadcasting technology is critical, but it must not come at the expense of reliability.鈥�&苍产蝉辫;

九一果冻 prides itself on developing and delivering innovative solutions that push the industry forward, but that remain adaptable to new demands鈥攆rom hybrid workflows to cloud-based production. Customers can confidently scale their operations knowing their tools are designed to meet both current and future needs. 

九一果冻鈥檚 innovations, like the Voyager virtual graphics engine and Ross Production Cloud, showcase how the company supports broadcasters in adopting hybrid workflows. These solutions are designed for scalability, enabling broadcasters to confidently embrace new production models while maintaining reliable operations. 

Pushing boundaries without sacrificing stability: EA Sports Madden Championship Series success

Innovation in broadcast technology must balance cutting-edge advancements with operational stability. EA Sports faced this challenge when transitioning its in-person Madden Championship Series events to a fully virtual format. 

To make the transition seamless, they turned to 九一果冻鈥檚 Voyager graphics engine powered by the Unreal Engine, along with Lucid Studio control鈥斁乓还斥€檚 intuitive interface designed specifically for virtual production. These tools allowed EA Sports to create an immersive, interactive virtual studio while maintaining the stability needed for a high-profile, live esports event. 

九一果冻’s Rocket Surgery Virtual Production team created a virtual studio set that works seamlessly with their production. 鈥�We found pieces of the library that we liked, and we began merging them into our own set and our vision with the support of the Ross creative services team.鈥� says Alex Markley, Lead Technical Producer for EA Sports.

Proven processes and tailored solutions 

Upgrading technology in live broadcasting requires precision to avoid costly disruptions.鈥�&苍产蝉辫;

Through close planning with customers and proven implementation practices, 九一果冻 helps broadcasters modernize with minimal disruption and near zero downtime. This begins with a thorough evaluation of existing infrastructure to identify risks and design seamless transition strategies. Using modular systems like openGear and Ultrix, Ross works closely with customers to plan incremental upgrades鈥攖ailoring solutions to their needs and avoiding the disruption of full overhauls. 

Pre-deployment testing is central to 九一果冻’s approach. By replicating workflows in controlled environments, Ross validates hardware and software compatibility to prevent unforeseen issues during deployment鈥�. Tailored training programs further ensure teams can maintain productivity post-upgrade.鈥�&苍产蝉辫;

At 九一果冻, we take stability and reliability seriously. It鈥檚 a tenant that we鈥檝e placed at the core of who we are as a company, and what we value as a team. For more than 50 years, we鈥檝e provided cutting edge products and support to broadcasters around the world. But cutting edge technology is nothing without stability and trust behind it. Together, you have a winning combination of technology and support that pushes the boundaries of what鈥檚 possible in broadcasting and content production.鈥�&苍产蝉辫;

Want to learn about a specific product or our suite of solutions? Contact us today to speak with an expert about 九一果冻鈥檚 suite of broadcast tools.鈥�&苍产蝉辫;

The post How 九一果冻 Delivers the Stability Broadcasters Depend On听 appeared first on 九一果冻.

A major broadcaster鈥攍et鈥檚 call them CBB鈥攊s preparing for a highly anticipated live interview with a major public figure. The marketing for the event has been stellar, and they鈥檙e predicting more than five million live viewers鈥攚ith additional reach expected through edited on-demand content afterward. Just as the pre-show countdown begins, the production teams run into a snag鈥攁 critical piece of equipment they use for broadcasting across channels malfunctions. Even worse, the vendor responsible for support on that equipment is MIA.鈥�&苍产蝉辫;

In the chaos that ensues, broadcasts to critical channels are delayed, advertisers on those channels are furious, and the broadcaster鈥檚 reputation ultimately takes the hit. This is something of a worst-case scenario, but it highlights the high-stakes nature of live broadcasting and production. It really puts the importance of choosing the right technology partner into focus.鈥�&苍产蝉辫;

As you know, broadcasting operates at breakneck speed, and even a brief disruption can result in cascading consequences鈥攍ost viewership, damaged advertiser relationships, and costly recovery efforts.鈥�&苍产蝉辫;

Many companies underestimate how much vendor instability can magnify these risks. Lost advertising dollars alone can cost in the tens to hundreds of thousands of dollars alone, with financial losses climbing even higher during critical live events like the one mentioned above. Add in the blow to trust and future viewership, and you have a cacophony of bad news for the broadcaster.鈥�&苍产蝉辫;

Stability is critical in this environment鈥攂oth long-term and for specific events. This article will explore why long-term stability in vendor relationships is not just a luxury but a necessity. We鈥檒l examine the risks of volatile partnerships, the benefits of working with trusted, reliable vendors, and the key traits to look for when evaluating potential partners. 

The hidden cost of vendor instability鈥�&苍产蝉辫; 

Operational trust and stability are non-negotiable in broadcasting and production. This ensures that teams can confidently plan for high-traffic events, and reliably innovate and expand their production capabilities.鈥�&苍产蝉辫;

Vendor instability鈥攚hether due to short-term revenue priorities, rushed product releases, poor quality control, high staff turnover, or inconsistent support鈥攗ndermines this capability and hampers growth. If the broadcaster is constantly worried about the reliability and stability of its infrastructure, it鈥檚 less likely to try new things and extend its production capability.鈥�&苍产蝉辫;

These challenges create hidden costs that ripple through the production and broadcasting process, ultimately increasing inefficiencies, exacerbating financial burden, and throttling innovation.鈥€�&苍产蝉辫;

Here are three examples of vendor instability, and how each one negatively impacts the broadcasting company.鈥�&苍产蝉辫;

1. Unexpected service interruptions鈥�&苍产蝉辫;

One of the most critical consequences of vendor instability is the risk of unplanned downtime.鈥�&苍产蝉辫;

For broadcasters, even a brief outage during a live event or news broadcast can result in significant losses. Beyond lost advertising revenue, these interruptions erode viewer trust and damage a broadcaster’s credibility.鈥�

A dependable vendor ensures systems are built for uptime, with robust redundancy and failover mechanisms to keep operations running smoothly, even in high-pressure scenarios.

Keep reading: The Importance of Reliability in Critical Broadcast Operations 

2. Frequent changes in support personnel鈥� 

Another hidden cost comes from vendors that experience high turnover or lack a stable, dedicated support team.鈥�&苍产蝉辫;

When support personnel鈥攐r processes鈥攆requently change, customers are left with representatives who lack the technical understanding of their workflows or systems. This disrupts the continuity of service and forces broadcasters to repeatedly onboard new vendor contacts, diverting valuable time and resources away from production鈥嬧€�. 

3. Inconsistencies in product performance鈥� 

Vendors with a short-term revenue focus often fail to provide consistent updates or long-term product support. As a result, broadcasters may be forced to operate with outdated tools that can鈥檛 adapt to the latest industry standards or new platform requirements.鈥�

This lack of innovation and scalability can result in operational bottlenecks and production delays, ultimately affecting viewer experience and revenue鈥嬧€�. 

Keep reading: Why Today鈥檚 Broadcasters Rely on Quality and Performance to Stay Ahead听

The cascading impact of vendor instability鈥� 

These individual issues accumulate, leading to inefficiencies, increased operational costs, and missed opportunities to extend production and broadcast capabilities.鈥�&苍产蝉辫;

Broadcasters need trusted technology and vendor support. Without it, the inability to respond to new demands or unexpected challenges can result in a lost competitive advantage. Moreover, frequent disruptions increase the overall cost of operations, whether through emergency fixes, downtime recovery, or staff overtime. 

To thrive in this high-stakes environment, broadcasters must prioritize partnerships with vendors who provide stability, consistency, and a commitment to long-term success. Reliable partners ensure seamless transitions during upgrades, consistent support for new technologies, and the resilience needed to meet the challenges of an evolving industry鈥嬧€�. 

Why longevity and stability matter in technology partnerships 

Selecting a technology partner is more than a transactional decision鈥攊t鈥檚 a strategic partnership that can influence long-term success.鈥�&苍产蝉辫;

Vendors with a history of stability and longevity aren鈥檛 just solution providers鈥攖hey become trusted partners. Over time, these long-term relationships build cross-company trust, shared institutional knowledge, and a deep operational rhythm that makes it easier to innovate, solve problems, and grow together. 

A long-term vendor relationship means the provider deeply understands your specific operational workflows. This familiarity reduces the learning curve when onboarding new tools or systems, empowering teams to focus on innovation rather than troubleshooting. Vendors that prioritize customer-specific training programs further shorten these transitions, boosting efficiency鈥嬧€�.鈥�&苍产蝉辫;

With this stability also comes greater and more reliable support. The longest-standing vendors likely focus on customer success鈥攖hat鈥檚 why they can stay in business for so long. This focus on customer success manifests through highly reliable support and product teams that broadcasters can lean on鈥攚hether they need expert help or confidence that their tools are built and maintained by people who understand the industry 

Long-standing vendors also tend to maintain a steady workforce, reducing the chances of frequent personnel changes. 鈥疶his stability helps to build institutional knowledge and technical expertise, which ultimately manifests into more cutting edge solutions that push the industry forward, rather than reacting to changes after they鈥檝e occurred. 

The benefits of a stable vendor go beyond reliable technology. Stability is built through a deep understanding of the industry, and is ultimately the foundation on which innovation, efficiency, and growth can occur.鈥�&苍产蝉辫;

Choosing a vendor with a strong track record, therefore, ensures your broadcast business has the support it needs to meet today鈥檚 challenges and seize tomorrow鈥檚 opportunities. 

5 traits to look for in a long-term technology partner 

The benefits of having a stable broadcast technology partner are clear. But it may not always be clear which vendors you talk to actually have the level of stability and reliability that your organization needs.鈥�&苍产蝉辫;

To help, here鈥檚 a list of five traits to look for when considering a long-term technology partner.鈥�&苍产蝉辫;

1. A proven track record of success 

Choose a partner with a long history of delivering reliable solutions in the broadcast industry. Look for that story on their website and sales material. 

Vendors with a proven track record have demonstrated resilience and adaptability in the face of new industry demands. Their experience ensures they can support your business with tried-and-true strategies while anticipating future challenges. Longevity in the industry is a strong signal that they know how to deliver under pressure and across various production environments. 

2. A focus on the customer 

The best partners put their customers at the center of everything they do. Look for vendors prioritizing building strong, long-term relationships by tailoring their solutions to your needs.鈥�&苍产蝉辫;

A customer-first approach means they actively listen to your challenges, provide personalized support, and invest in your success. Long-standing customer testimonials and case studies are excellent indicators of this commitment. 

To confirm, actively ask about customer success and support during discovery calls, and pay attention to how the company talks about their customer focus in sales and marketing materials. 

Keep reading: The Critical Role of Customer-Driven Broadcast Innovation 

3. Stable leadership and ownership 

Vendors with stable leadership and ownership structures are less likely to undergo disruptive changes like mergers, acquisitions, or restructuring. 

Consistency at the top ensures a clear vision and continuity in service, minimizing risks to your operations. Stability also signals a long-term focus on the business and its customers, rather than a short-term drive for profit. 

4. A strong company culture 

A company鈥檚 internal culture directly impacts its ability to provide reliable service. Vendors that foster employee retention and invest in skill development maintain knowledgeable and consistent support teams.鈥�&苍产蝉辫;

This stability reduces the chances of service disruptions caused by high employee turnover. Strong company culture ensures that your partner is focused not just on delivering technology but on building trust and accountability. 

To assess culture, look at how the company positions itself as an employer and innovator鈥攁nd if possible, talk directly to employees. Ask how long they鈥檝e been with the company and how they鈥檇 describe the culture. First-hand insight can reveal a lot about what day-to-day partnership will really feel like. Is there significant air time given to development opportunities in their job posts and careers pages? Do they have dedicated content on their website related to innovation and industry engagement? If they do, these are signs that the company likely takes culture building seriously.鈥�&苍产蝉辫;

5. A commitment to innovation and scalability鈥�&苍产蝉辫;

Broadcasting technology is rapidly developing, and your partner should keep pace.鈥�&苍产蝉辫;

Look for vendors that prioritize innovation and offer scalable solutions designed to grow with your business. This commitment to improvement ensures that your technology stack won鈥檛 become obsolete and allows you to adapt seamlessly to future trends or market demands. 

During discovery calls, ask sales reps about the company鈥檚 recent product updates and how their solutions have advanced over time. A strong history of regular enhancements is often the clearest sign of a vendor committed to innovation. Look for companies that are actively striving to be at the forefront of the industry, and those that have a proven track record of doing just that in a reliable and scalable manner.鈥�&苍产蝉辫;

Keep reading: Why Flexibility is Essential for Broadcast and Live Production Success 

Bonus tip: look beyond price 

While cost is always a consideration, focusing solely on price often leads to hidden expenses, such as insufficient support or unreliable systems.鈥�&苍产蝉辫;

Instead, evaluate potential vendors based on their culture, history, and customer feedback. A trusted partner with these five traits will provide the stability, innovation, and support needed to secure your long-term success. 

Don鈥檛 compromise on stability and trust in your vendors 

In live broadcasting, success hinges on partnerships built on trust, reliability, and long-term stability. Unreliable vendors can lead to costly disruptions, lost viewership, and damaged reputations鈥攔isks broadcasters can鈥檛 afford.鈥�&苍产蝉辫;

Choosing a vendor with a proven track record, transparent business practices, and a commitment to long-term success is essential. By prioritizing stability in vendor relationships, broadcasters can confidently tackle today鈥檚 challenges while seizing future opportunities without compromise. 

How to avoid downtime during tech transitions

Upgrading your production tech stack is crucial for improving workflows, enhancing content quality, and staying competitive. But how do you ensure a smooth transition without downtime or operational disruptions? 

To help, we鈥檝e created a comprehensive guide that explores the challenges of production technology upgrades and offers actionable strategies for achieving continuity throughout the process. 

The post Why Broadcasters Need Tech Partners Built for the Long Haul appeared first on 九一果冻.

Whether airing a breaking news segment, a live sports event, or a high-profile awards show, broadcasters rely on their technology partners to ensure seamless, high-quality content without fail. In an industry where a single technical failure can lead to lost viewers and advertiser dissatisfaction, trust in a vendor isn鈥檛 just important鈥攊t鈥檚 essential. And that trust is built, incrementally, over time through demonstrated reliability and integrity.鈥�

Integrity leads to trust, and trust leads to great broadcast experiences. That鈥檚 why 九一果冻 has built its business on integrity. With a decades-long track record of keeping promises, treating every customer fairly, and delivering reliable solutions, 九一果冻 stands as the technology partner broadcasters can trust to support their success today and in the future. 

Below, we鈥檒l explore the importance of vendor integrity in more detail, and showcase how 九一果冻 puts this essential trait at the center of everything we do.鈥�&苍产蝉辫;

The problem: a lack of vendor integrity harms broadcaster capabilities鈥�&苍产蝉辫;

As mentioned, trust鈥攂uilt on integrity鈥攊s the backbone of any successful broadcast operation. When a technology partner fails to deliver, or trust in that partner is eroded over time, the effects are wide-reaching.鈥�&苍产蝉辫;

These include:鈥�&苍产蝉辫;

• Operational disruptions. In live broadcasting, even a brief system failure can have serious consequences. That鈥檚 why it鈥檚 not just about having reliable technology鈥攊t鈥檚 about having a vendor who shows up when it matters most. Ethical partners don鈥檛 leave teams scrambling; they step in fast, with the support and expertise needed to keep broadcasts on track and professionals set up for success.听
• Financial pressure. Poorly communicated pricing changes and inflexible upgrade paths can erode trust and add financial pressure鈥攅specially when customers don鈥檛 see the value behind the cost.
• Reputation damage. In live broadcasting, failures reflect directly on the technical and production teams behind the scenes. A single breakdown can create enormous pressure, not just on air but also on the professionals responsible for keeping everything running. Technology vendors with integrity help these teams avoid failures, and when problems do arise, they respond quickly to protect operations and reputations.

Audiences have endless entertainment options. If a broadcast fails due to unreliable technology, viewers won鈥檛 hesitate to switch to another channel, app, or streaming service. Once trust is broken, regaining it is a steep challenge, making technology reliability a non-negotiable priority for broadcasters. 

While no vendor is flawless, the best ones distinguish themselves through their commitment to integrity and accountability. When issues arise, these partners provide immediate, decisive support and continuously refine their technology to prevent future problems. This proactive approach not only minimizes downtime but also strengthens long-term trust. 

For individual decision-makers like broadcast engineers and technical directors, selecting the right technology partner is a critical career decision. These professionals bear significant responsibility when choosing vendors, as they are often the first to face scrutiny if a project fails.  

By partnering with a company like 九一果冻鈥攌nown for resilience, transparency, and reliability鈥攖hese stakeholders can operate with confidence, knowing their professional credibility is supported by proven, failure-resistant technology.

Over time, this commitment to integrity and action helps to build highly resilient products and support processes that broadcasters can rely on with confidence.鈥�&苍产蝉辫;

The solution: technology partners with a track record of integrity鈥�&苍产蝉辫;

Selecting the right broadcast technology partner is one of the most critical decisions a media organization can make. A vendor鈥檚 reliability, transparency, and commitment to long-term success directly impact a broadcaster鈥檚 ability to deliver flawless content.鈥�&苍产蝉辫;

Here are five essential traits to look for when choosing a partner that prioritizes integrity. 

1. Transparent business practices 

A trustworthy vendor is upfront about project requirements and costs鈥攚orking closely with customers to avoid scope surprises and ensure the right solution from the start.

2. Proven reliability in high-stakes broadcasts 

Broadcasting is a high-pressure industry, where a single technical failure can mean lost revenue and damaged reputations. A reliable vendor ensures that their technology can perform in demanding live environments like elections, major sporting events, and breaking news coverage. Built-in redundancy and failover systems prevent critical disruptions and ensure seamless operations, no matter the stakes鈥�. 

3. Customer-focused culture 

A vendor鈥檚 integrity is evident in how they treat their customers. Every broadcaster鈥攍arge or small鈥攄eserves the same level of support. The best vendors offer: 

• 24/7 global customer assistance to resolve issues instantly. 
• Dedicated account teams ensure ongoing success. 
• Long-term business stability, avoiding the pitfalls of vendors that pivot strategies or deprioritize existing customers. 

4. Commitment to innovation 

A reliable technology partner continuously invests in research and development while maintaining backward compatibility for existing customers. Ethical vendors, likewise, prioritize long-term performance over short-term profits, ensuring that broadcasters can adapt without frequent, costly replacements鈥�. 

5. A track record of trust with industry leaders 

The best vendors have earned their reputation over decades by consistently delivering excellent products, customer experiences, and results. 

A company that works with major broadcasters, national sports leagues, and globally renowned AV and events companies, for example, has proven its reliability in real-world, high-stakes environments鈥�. 

By selecting a vendor with these traits, broadcasters can ensure stability, reliability, and long-term success鈥攚ith a partner who values trust as much as they do. 

九一果冻鈥檚 demonstrated commitment to trust and integrity 

For over 50 years, 九一果冻 has been a trusted partner for broadcasters worldwide, earning a reputation for reliability, transparency, and customer-first service.鈥�&苍产蝉辫;

As an independent company, Ross has remained focused on long-term relationships, ensuring that clients鈥攆rom local broadcasters to global media giants鈥攔eceive the same level of dedication and support. 

Ross technology powers some of the world鈥檚 most recognizable media brands, including BBC, Sky, ESPN, and major sports leagues. Whether it’s covering elections, producing high-profile sporting events, or delivering 24/7 news coverage, Ross Solutions ensure that broadcasters can operate without fear of downtime, technical failures, or unexpected disruptions.听

This commitment to integrity and reliability is best demonstrated through real-world case studies, where Ross technology has made the difference between success and failure in high-stakes live production environments. 

Here are three examples:鈥�&苍产蝉辫;

Graham Media Group 

Graham Media Group, a leading regional broadcaster headquartered in Detroit with a long-standing reputation for excellence, needed to streamline its graphics production workflows while maintaining high production quality.鈥�

Their previous system caused delays and inefficiencies, particularly in the time-consuming task of ingesting animations, which limited the team鈥檚 ability to deliver dynamic, real-time graphics. To address this, they turned to 九一果冻鈥檚 XPression graphics suite, Streamline Pro, and OverDrive for asset management and workflow automation.听

By implementing this solution, Graham Media achieved end-to-end automation, reducing the time from asset creation to on-air presentation. This streamlined workflow enabled the team to adapt quickly to breaking news and deliver tailored graphics for each story, enhancing viewer engagement and operational efficiency.鈥�&苍产蝉辫;

The company鈥檚 trust in 九一果冻鈥檚 reliable technology was instrumental in this transformation. By reducing workflow bottlenecks and providing robust customer support, 九一果冻 proved itself as a trusted partner capable of meeting high-stakes demands鈥�. 

鈥淥ur experience working with 九一果冻 has really been wonderful. I cannot say enough about their customer service. That, to me, has been just stellar and outstanding. Our shows are very graphics-heavy, and I just don鈥檛 know if we can pull it off using a different graphics system. It would be such a hard thing to accomplish. 九一果冻 just makes it so much easier for us.鈥� 鈥� Felicia Steiger, Design Director @ Graham Media Group 

Sky Deutschland鈥�&苍产蝉辫;

Sky Deutschland, a major broadcaster in Germany, Austria, and Switzerland, needed to elevate its live sports programming for high-profile events like the 2022 FIFA World Cup.鈥�&苍产蝉辫;

The challenge was to enhance their storytelling capabilities and on-air presentation without increasing operational complexity or studio space requirements. They turned to 九一果冻鈥檚 robotic camera systems, including the CamBot pedestals and Furio SkyDolly, which optimized camera movement while conserving floor space. 

The integration of 九一果冻’s solutions transformed Sky Deutschland鈥檚 studios, enabling creative, dynamic shots and seamless production workflows. The flexible camera positioning and improved shot accuracy enhanced their ability to deliver high-impact content.鈥�&苍产蝉辫;

This partnership ensured that Sky could produce visually compelling broadcasts while maintaining precision and reliability, reinforcing their reputation as a leader in sports coverage鈥�. 

鈥淭he team at 九一果冻 has provided us with innovative and reliable technology solutions which have been key to the success of this important project. By helping us to create and deliver new possibilities in our studio setup, we can differentiate ourselves in this highly competitive market. That鈥檚 why we always choose best-in-class partners.鈥� 鈥� Alessandro Reitano, SVP Sports Production @ Sky Deutschland 

Thai PBS 

Thai PBS, Thailand鈥檚 national public broadcaster, needed to upgrade its production studios to meet modern standards, including 4K content creation and enhanced HD production capabilities.鈥�&苍产蝉辫;

The organization sought a trusted partner to deliver robust production switchers with flexibility across SDI and IP workflows. Having relied on 九一果冻鈥檚 Carbonite switchers in the past, they selected Ross again for this crucial project. 

九一果冻 provided Thai PBS with its flagship Ultrix Acuity production switcher and hyperconverged production platform, enabling the broadcaster to handle complex workflows and scale production capacity as needed. The result was a seamless upgrade that met the broadcaster鈥檚 immediate technical requirements while providing flexibility for future expansions. 

The integrity and dependability Ross demonstrated ensured a smooth transition and minimal disruption to operations, setting Thai PBS up for sustainable success鈥�. 

These success stories demonstrate a consistent theme. 九一果冻 doesn’t just provide technology, we provide trust, reliability, and long-term partnership鈥攁ll of which is built on a foundation of integrity.听

From national broadcasters covering historic moments to mobile production companies optimizing operations, 九一果冻 ensures that every customer has the tools, support, and innovation needed to deliver flawless content, build audience trust, and grow their business sustainably. 

Partner with a vendor you can trust 

In an industry where every second counts, broadcasters can鈥檛 afford to gamble on unproven or unreliable technology partners. 九一果冻鈥檚 decades-long reputation for integrity, reliability, and customer commitment makes it the ideal choice for those who demand excellence. 

Build a strong foundation and future for your broadcast operations with 九一果冻. Contact us today to learn more. 

The post A Reputation Built on Integrity: How 九一果冻 Earns Customer Trust appeared first on 九一果冻.

The role of technology vendors in this context is to ensure the operational integrity of these broadcasts鈥攑roviding the stable, reliable infrastructure that keeps programming on air without disruption. For broadcast engineers, technical directors, and production teams, a trusted technology partner means fewer sleepless nights and more confidence in the live production environment. 

Trust helps to shape audience loyalty, advertiser confidence, and operational stability. It permeates virtually every level of a broadcast company鈥攆rom the content they create and deliver to their audience to the technology they use to manage their workflows.  

For many in the broadcast industry, choosing the right technology partner isn’t just about brand reputation or viewer loyalty, it鈥檚 about protecting their own careers and reputations. Engineers, technical directors, and operations managers must rely on a vendor that backs their professional credibility.  

If a live production fails due to unreliable technology, it鈥檚 often these professionals who bear the responsibility. Downtime, lost productivity, and hampered workflows due to unreliable technology are reputational killers. All three can mean lost advertiser dollars, lost viewership, and lost trust. Broadcasters, therefore, can鈥檛 afford to risk working with vendors that overpromise and underdeliver.  

Below, we鈥檒l explore the importance of trust and integrity in broadcast technology partnerships, and offer insights into how broadcasters and media production companies can ensure they鈥檙e selecting the right partners for their business.

The business impact of trust 鈥�&苍产蝉辫; 

To help understand the impact of vendor trust 鈥攐r a lack thereof鈥攍et鈥檚 first look at each side of the equation. Specifically, the key characteristics of a trustworthy and untrustworthy technology vendor.鈥�&苍产蝉辫;

• Trustworthy technology vendors follow through on their commitments. They鈥檙e clear about what they can deliver, and always deliver on what they promise. They communicate transparently, provide dependable service and support, and are honest when something goes wrong. 
• Untrustworthy technology vendors, by contrast, may be inconsistent or unreliable in delivering on their service and support commitments. They may lack transparency in what they can and can鈥檛 do, and often overpromise and under-deliver. This lack of forthrightness can lead to technical issues and inadequate support when it鈥檚 needed, both of which can lead to technical failures, reputational damage, and financial losses.鈥�&苍产蝉辫;

Any broadcast business would choose the first option鈥攁 business that they can trust.鈥�&苍产蝉辫;

When you do, the benefits are many:鈥�&苍产蝉辫;

• More reliable operations. Dependable vendors provide consistent service, reducing technical failures and production delays. 
• Right-sized solutions. Trustworthy partners provide what you need 鈥� no more, no less 鈥� avoiding overspending while ensuring reliable performance.
• Operational resilience. Strong partners maintain and service technology well beyond production cycles, helping broadcasters stay resilient without forced upgrades.
• Reputation protection. A trustworthy partner safeguards a broadcaster鈥檚 credibility by ensuring smooth, professional broadcasts, while reducing risk for your production team. 
• Stronger audience and advertiser relationships. Stability in vendor partnerships enables consistent content delivery, supporting the trust broadcasters build with their audiences and advertisers.
• Business growth opportunities. Trustworthy vendors provide the dependable tools and workflows broadcasters need to experiment, expand, and confidently pursue new revenue opportunities. 
• Resilience in critical moments. Trusted technology partners support broadcasters through challenges鈥攈elping production teams recover quickly and maintain high production standards when issues arise.
• Reputation management. Ethical vendors help safeguard a broadcaster鈥檚 operational integrity鈥攂uilding internal trust and reducing risks that could affect audience and advertiser perceptions.

Trusting your technology vendor is a must for any modern broadcast organization. But, as in everyday life, trust isn鈥檛 automatic. It鈥檚 built over time and driven by a person鈥檚 or company鈥檚 demonstrated integrity and reliability. 

This positively impacts a broadcaster鈥檚 ability to plan for the future and be confident in the reliability of its existing services.鈥�&苍产蝉辫;

It鈥檚 also important to remember that the trust equation extends beyond corporate brands to the individuals making critical technology decisions. These professionals are often the first to face scrutiny if a project goes sideways. By partnering with a trustworthy technology vendor, they gain an ally that understands the stakes and can deliver when needed. 

What builds and erodes trust in vendor relationships? 

As mentioned, trust is built over time and through repeatable actions and values demonstrated by a technology vendor. Here are examples of factors that might help to build or erode trust in a vendor:鈥�&苍产蝉辫;

What builds trust?

• Clarity in pricing and contracts. Clear, upfront costs and service terms prevent unexpected financial strain. 
• Honesty in setting expectations. Vendors that provide realistic timelines and capabilities help broadcasters plan effectively. 
• Stability in leadership and company values. A vendor with consistent leadership and a strong ethical foundation is less likely to pivot away from customer needs. 

What erodes trust?

• Lack of transparency. Sudden shifts in pricing structures or licensing terms create uncertainty and can undermine long-standing customer relationships. 
• Inconsistent customer treatment. Vendors that prioritize large clients while neglecting smaller ones create instability and erode long-term relationships. 
• Failure to follow through. Missed deadlines, unreliable support, and deflecting blame instead of solving problems, disrupt production schedules and damage reputations. 

Of course, these lists are not exhaustive. Broadcasters will have a series of individual moments, events, and interactions that cumulatively build or erode trust in the vendor. No partner is perfect all the time. What鈥檚 important is that the vendor handles each of these business interactions with integrity and transparency.鈥�

The role of integrity in long-term vendor partnerships 

Vendors that operate with integrity follow through on commitments, provide transparent service agreements, and prioritize customer relationships over short-term profits鈥攁ll of which stem from high levels of integrity.鈥�&苍产蝉辫;

Ethical business practices create stability and predictability for customers, ensuring that broadcasters can depend on their technology partners for long-term success. As a result, companies with a strong reputation for integrity attract repeat business, as broadcasters become confident in their ability to consistently deliver on their promises.鈥�&苍产蝉辫;

Integrity also fuels long-term innovation, both for technology providers and the broadcasters they serve. That’s because companies that prioritize ethical leadership are more likely to reinvest in the stability of their operations and into research and development that drives new industry innovations. Rather than focusing on quick wins, these vendors build solutions that support broadcasters today, tomorrow, and for years to come. 

Making the right decision for the future of their own company鈥攁nd that of their customers鈥攃omes from a place of strong integrity and ultimately benefits their employees, clients, and partners.鈥�&苍产蝉辫;

Key traits to look for in a trustworthy technology partnership 

Selecting the right technology partner, as you likely know, is one of the most critical decisions for broadcasters and media production companies. To make this decision more confidently, vendor integrity should be considered when evaluating potential partners.鈥�&苍产蝉辫;

Here are five key traits to look for in a vendor that signal a high degree of organizational integrity.鈥�&苍产蝉辫;

• Transparent business dealings. Trustworthy vendors provide clear pricing, well-defined service agreements, and open communication about product capabilities. They don鈥檛 hide fees, overpromise, or lock customers into restrictive contracts. 
• Longevity and stability. A reliable vendor builds teams that stay. Long-term employee relationships and consistent leadership provide continuity, deep product knowledge, and trusted support over time. Stability in ownership and business strategy ensures continued support for evolving broadcaster needs. 
• Customer-first culture. Ethical vendors prioritize partnerships over transactions. They listen to customer challenges, adapt their solutions accordingly, and ensure that all clients鈥攍arge and small鈥攔eceive the same level of dedication and service. 
• Commitment to innovation. A vendor that reinvests in research and development, rather than focusing on short-term sales, demonstrates a commitment to helping broadcasters future-proof their operations. Ethical companies innovate responsibly, ensuring their technology is scalable, adaptable, and built for long-term success. 
• Proven industry reputation. Industry awards, certifications, and long-standing customer relationships are strong indicators of a vendor鈥檚 credibility. Companies that are widely respected within the broadcasting industry have likely earned that reputation through consistent, ethical business practices. 

By prioritizing these traits, broadcasters can ensure they鈥檙e partnering with a vendor that values trust, integrity, and long-term success just as much as they do. 

How businesses can evaluate vendor integrity鈥�&苍产蝉辫;鈥�&苍产蝉辫;

When evaluating new technology partners, broadcasters and media production companies can follow these steps to help them screen for integrity and trustworthiness.鈥�&苍产蝉辫;

1. Ask the right questions 

Before signing a contract, conduct a thorough vetting process by asking direct, critical questions about a vendor鈥檚 business practices. 

Transparency and ethics: 

• How do you structure your pricing? Are there any hidden fees? 
• Can you provide a detailed service-level agreement (SLA) that outlines response times, issue resolution, and ongoing support? 
• Have you ever had to discontinue support for a product? How did you handle that transition for customers? 

Customer commitment:鈥� 

• How do you prioritize smaller clients compared to larger enterprises? 
• What percentage of your customer base has been with you for more than five years? 
• Can you provide references from companies in similar industries or of similar size?

2. Seek out industry recognition鈥�&苍产蝉辫;

Awards, certifications, and third-party endorsements serve as external validation of a vendor鈥檚 credibility and ethical business practices. 

Look for: 

• Industry awards for innovation, reliability, or customer service.
• Certifications that reflect security, compliance, and ethical standards. 
• Membership in industry associations or leadership groups that emphasize accountability. 

3. Review case studies鈥�&苍产蝉辫;

A vendor鈥檚 track record is one of the strongest indicators of its reliability and integrity. Examine case studies and testimonials to see how they鈥檝e handled challenges for other clients. 

Pay attention to: 

• Consistent themes in customer feedback. 
• Examples of vendors helping clients navigate transitions, upgrades, or crises smoothly. 
• Long-term relationships that indicate sustained trust and performance. 

Keep Reading: 九一果冻 Customer Success Stories

4. Analyze leadership and company culture 

A company鈥檚 leadership and internal culture often reflect its approach to customer relationships. Vendors with high turnover in executive positions or a poor workplace reputation may lack stability. 

Look out for:鈥€�&苍产蝉辫;

• Leadership tenure. Has the executive team been stable, or is there frequent turnover? 
• Industry reputation. In close-knit sectors like broadcasting and media production, word-of-mouth and long-standing customer and employee relationships are the strongest indicators of a vendor鈥檚 integrity and culture. 
• Ethical commitments. Has the company published values around transparency, corporate responsibility, and fair customer treatment? 

5. Assess product and service commitments 

A trustworthy vendor doesn鈥檛 just sell a product鈥攊t invests in its long-term success. Look for companies that prioritize product evolution while maintaining backward compatibility. 

6. Evaluate financial stability鈥�&苍产蝉辫;

A vendor鈥檚 financial health impacts its ability to support clients long-term. Unstable vendors may struggle with resource allocation, customer support, or maintaining key products. 

To evaluate this, look at: 

• Company reports, financial statements, or credit ratings (if available). 
• Mergers and acquisitions鈥攆requent changes in ownership can disrupt service consistency. 
• Frequent restructuring announcements may indicate internal instability. 

7. Test their support and communication 

Before committing to a vendor, evaluate how they handle customer interactions. A trustworthy partner should be accessible, transparent, and proactive in resolving issues. 

• Talk to peers in the industry who鈥檝e worked with the vendor鈥攔eferrals are often the most revealing. 
• Ask for a demo or trial period to test product quality and system integration.
• Speak with existing clients to gauge how well the vendor handles long-term relationships. 

Free Trial: Request your trial licence of Carbonite Code, 九一果冻’s software-based production switcher

8. Look for ethical business practices鈥�&苍产蝉辫;

Vendors committed to corporate responsibility often have stronger reputations and more predictable business practices. 

• Do they have sustainability initiatives that align with your organization鈥檚 values? 
• Have they been involved in any public ethical or legal controversies? 
• How do they handle customer disputes and contract negotiations鈥攚ith fairness or rigidity? 

Evaluating a vendor鈥檚 integrity requires more than examining product specs and pricing鈥攊t鈥檚 about ensuring they are a stable, ethical, and trustworthy partner who will support your operations for years to come.鈥�&苍产蝉辫;

By following these steps, broadcasters and media production companies can make informed decisions, avoid costly mistakes, and protect their reputations in a highly competitive industry. 

How to avoid downtime during tech transitions

Upgrading your production tech stack is crucial for improving workflows, enhancing content quality, and staying competitive. But how do you ensure a smooth transition without downtime or operational disruptions? 

To help, we鈥檝e created a comprehensive guide that explores the challenges of production technology upgrades and offers actionable strategies for achieving continuity throughout the process. 

The post What Sets Great Tech Vendors Apart? Integrity appeared first on 九一果冻.

When live productions demand split-second execution, an unresponsive or inexperienced vendor can mean costly downtime, lost viewership, and operational chaos. Too often, broadcasters face slow response times and unresolved technical issues, forcing production teams to scramble for solutions. The impact extends beyond technical issues, creating internal pressure, affecting team morale, and straining the overall production culture.

In this article, we鈥檒l explore why a vendor鈥檚 commitment to customer satisfaction is critical, the risks of inadequate support, and how 九一果冻鈥檚 customer-first approach ensures long-term success for broadcasters worldwide. 

The risks of poor customer support in broadcasting 鈥�&苍产蝉辫; 

Vendor reliability is just as critical as the technology itself. When support is slow, inconsistent, or ineffective, broadcasters are left vulnerable to technical failures, production delays, and reputational damage. Poor vendor support doesn鈥檛 just cause frustration, it can impact revenue and erode audience trust.

How vendor neglect impacts live production 

Live broadcasting requires fast and effective issue resolution. When a technical issue arises in the lead-up to a live event, there鈥檚 no time to waste. Yet, many broadcasters experience slow or unhelpful vendor support, forcing teams to troubleshoot issues on their own while trying to get on the air. 

When this happens, the issues pile up. 

• Unresolved technical issues put productions in jeopardy.
• Slow response times force production teams to create last-minute workarounds, increasing stress and the risk of further errors. 
• When vendors are slow to engage broadcasters are left exposed to recurring failures. 

While broadcast engineers are the first line of defence in keeping systems running鈥� when issues go beyond internal fixes, responsive vendor support helps reduce stress and keeps production teams focused on the show.

The hidden costs of unreliable vendor support 

The effects of poor vendor service extend beyond on-air disruptions. They can create instability throughout a production team, leading to long-term operational issues. 

• Production teams experience unnecessary stress, increasing the risk of burnout and errors. 
• High vendor staff turnover results in inconsistent support experiences, forcing broadcasters to re-explain their unresolved issues to different representatives. 
• Short-term service models prioritize sales over customer success, meaning vendors are more focused on acquiring new clients rather than maintaining long-term relationships. 

It鈥檚 important to note that the negative impact of poor customer support doesn鈥檛 need to be felt during one, enormous outage or workflow failure. Consistent, minor hiccups in production workflows鈥攃oupled with more issue resolution support鈥攈ave an eroding effect on broadcast teams, causing them to lose confidence in their systems over time. In aggregate, minor issues can have just as significant an impact on a broadcast company as single, catastrophic events. 

No broadcast vendor is perfect, but they should resolve issues in a timely manner. A true broadcast technology partner provides fast and effective support, long-term reliability, and a commitment to customer success. Without this level of dedication, even minor disruptions can lead to operational inefficiencies and lost revenue.

What true customer commitment looks like in broadcasting 

A reliable broadcast technology partner does more than just provide technical support, they take a holistic approach to customer success.鈥�&苍产蝉辫;

True commitment means ensuring broadcasters have the tools, knowledge, and support to stay ahead of industry challenges. This level of service helps minimize the risk of disruption, builds long-term trust, and ensures technology investments deliver real, lasting value. 

A holistic approach to customer success 

Customer commitment starts before problems arise. The best vendors listen closely to industry needs, stay informed on evolving workflows, and develop solutions that address real-world broadcast challenges. 

Here鈥檚 what that looks like: 

• Reliable support means that vendors provide timely updates, well-documented best practices, and access to ongoing training to ensure broadcasters reduce risk and avoid recurring issues.
• means technology evolves with industry needs. Vendors that actively collect broadcaster feedback and refine their solutions ensure that updates and innovations are practical and beneficial. 
• Seamless onboarding and training set broadcasters up for long-term success. A true partner provides hands-on implementation support, thorough training, and workflow customization to ensure that new systems integrate smoothly into existing operations. 

The importance of real-time, expert support 

When technical issues do arise, every second counts. The best vendors offer real-time, expert support from professionals who understand live production challenges. 

This includes: 

• to prevent broadcast interruptions, ensuring a lack of support doesn鈥檛 compromise critical production moments. 
• Fast, knowledgeable technicians to ensure rapid troubleshooting and resolution, preventing minor technical issues from escalating into major failures. 
• Dedicated account managers available for customers with complex workflows or long-term service needs, offer an added layer of personalized support. 

Long-term customer relationships, not just transactions 

A true partnership extends beyond the initial sale. The best vendors prioritize customer retention and ongoing satisfaction, ensuring that broadcasters continue to receive value long after implementation. 

Here鈥檚 what that looks like in practice. 

• Consistent service, regular check-ins, and mutual trust strengthen vendor-broadcaster relationships over time. 
• A focus on customer retention over acquisition ensures that vendors remain invested in their customers’ long-term success rather than prioritizing short-term revenue. 
• Predictable service agreements and clear upgrade paths remove uncertainty, allowing broadcasters to plan for the future with confidence, knowing their technology will be supported for years to come. 

Ethical business practices that reinforce trust 

Trust is built on transparency, accountability, and the ability to deliver on promises. Ethical vendors prioritize their customers鈥� success over short-term profits, ensuring that service agreements are fair, pricing is clear, and quality rather than sales quotas drive product development.

• Clear pricing and contracts help customers understand what they鈥檙e getting鈥攁voiding surprises and supporting long-term planning.
• A commitment to 鈥渘ot shipping crap鈥� reflects a dedication to quality control and long-term accountability. 

Vendors that take responsibility for challenges, rather than shifting blame, earn long-term customer confidence and maintain strong industry reputations. 

Support that goes beyond troubleshooting 

A true broadcast technology partner does more than fix problems, they help broadcasters maximize the value of their technology investments. 

Ongoing support, training, and industry insight ensure customers stay ahead of new challenges.鈥�&苍产蝉辫;

Here鈥檚 what the gold standard looks like. 

• Regular training, software updates, and advisory services empower broadcasters to optimize their workflows and make the most of their tools. 
• Proactive customer engagement means the vendor actively seeks feedback, refines solutions, and continually improves its offerings based on real user needs. 
• Industry leadership and knowledge sharing allow customers to anticipate trends, adopt new technologies confidently, and future-proof their operations.

Watch: Rethinking Newsroom Efficiency: Trust & Technology

How 九一果冻 was built on customer satisfaction鈥�&苍产蝉辫;

At 九一果冻, customer satisfaction isn鈥檛 just a priority, it鈥檚 embedded in the company鈥檚 DNA. Here鈥檚 how the Ross team lives and breathes customer satisfaction across all departments in our organization. 

A culture of customer service at every stage 

From initial consultations to post-implementation support, Ross ensures that broadcasters receive tailored guidance, clear communication, and dedicated assistance every step of the way.鈥�&苍产蝉辫;

Unlike vendors that treat customer service as an afterthought, Ross takes a collaborative and cross-departmental approach, bringing together sales, product development, and support teams to provide customers with solutions that fit their unique needs. 

For Record TV Rio, a major broadcaster in Brazil, this hands-on approach made all the difference during a crucial technology upgrade.鈥�&苍产蝉辫;

While adopting new broadcast infrastructure can be disruptive, 九一果冻鈥檚 in-person training and direct customer support ensured a seamless transition. Instead of facing technical hurdles or workflow disruptions, the Record TV Rio team was able to quickly adapt and maximize the system鈥檚 capabilities from day one. 

“The comprehensive in-person training enabled a smooth transition to the new system. This partnership-driven approach has added immense value to Record TV Rio鈥檚 operations,” said Julio Abreu, Director of Operations at Record TV Rio. 

九一果冻’s focus on long-term partnerships rather than one-time sales means customers aren鈥檛 just purchasing a product. They鈥檙e gaining a trusted technology partner committed to their success.鈥�&苍产蝉辫;

Responsive and effective service鈥�

九一果冻 takes a responsive, customer-informed approach to long-term success. It gathers feedback, implements improvements, and helps broadcasters stay ahead of emerging production demands. 

With ongoing technical guidance and system updates, Ross helps customers prevent downtime before it happens. This strategy includes regular check-ins, customer feedback loops, and ongoing system improvements that keep broadcasters ahead of industry challenges. 

For ESL and Drone Champions League (DCL), 九一果冻’s responsiveness was a game-changer as they transitioned their drone racing broadcasts into a fully virtual format.鈥�&苍产蝉辫;

The Rocket Surgery Virtual Productions (RSVP) team鈥斁乓还�’s dedicated virtual productions division鈥攑rovided real-time remote configuration, troubleshooting, and expert technical support, ensuring the seamless integration of Voyager and XPression graphics solutions into their live esports broadcasts. 

九一果冻’s ability to deliver hands-on, real-time technical assistance ensured that ESL and DCL could execute flawless virtual drone racing events without production delays or technical disruptions鈥攁n essential factor in an industry where live content must be executed with absolute precision. 

A strong, stable company with a long-term vision 

九一果冻鈥檚 commitment to customer satisfaction is backed by a history of stability and continuous innovation. With 50+ years of family ownership and 33 consecutive years of growth, Ross provides the financial and operational security that broadcasters need to ensure long-term success. 

This stability and long-term thinking were crucial for Austin PBS, a nonprofit public media institution. As production standards evolved and audience expectations with them, Austin PBS embarked on a long-term project to build a new media center. The project, years in the making, faced a series of daunting setbacks: COVID-related delays, global equipment shortages, and a once-in-a-generation Texas freeze that flooded much of the newly installed infrastructure. 

Austin PBS needed more than vendors to successfully overcome those challenges. They needed partners who could bring expertise, resilience, and trust to the table.  

“Ross is not a company that is chasing shiny things. It is instead iteratively improving on what its core business is鈥hat鈥檚 what we look for in a company that we believe we can trust with something that is critically important 鈥� ultimately funded by our neighbourhood.” – Chris Ostertag – CTO Austin, PBS

More than a vendor鈥斁乓还� is a partner 

For 九一果冻, customer commitment means more than technical support. It鈥檚 about being a reliable, long-term partner that broadcasters can depend on for years to come. Whether through tailored service, dependable problem-solving, or industry-leading stability, Ross ensures that customers receive not just the best technology but also the best support to maximize their success.

If you鈥檙e looking for a vendor that prioritizes customer success, talk to a 九一果冻 expert today to see how we can support your broadcast operations for years to come.

The post 九一果冻鈥檚 Commitment to Customer Satisfaction听听听 appeared first on 九一果冻.

Broadcast technology companies that prioritize customer satisfaction help to drive long-term loyalty and profitability for their customers. Those that don鈥檛 risk exposing their clients to operational disruptions and increased pressure on internal teams鈥攅specially when redundancies fall short. 

Across industries, organizations rely on trust and vendor reliability when making technology investments鈥攁nd the broadcast sector is no different. Consider these stats to highlight the importance. 

, an NPS Promoter score鈥攊.e. A user who would recommend a service to a friend or colleague鈥攈as a customer lifetime value that鈥檚 600% to 1,400% higher than a detractor. Likewise, will do business with a company again after a mistake, but only if that company promises excellent customer service. Perhaps most critically, customers who see a vendor as trustworthy are to forgive service-related mistakes.

This tells us that customers are willing to forgive the occasional hiccup in a product or service offering, but only if it鈥檚 backed up by strong customer service. Consider this from a broadcast perspective. Outages and technical glitches happen鈥攅ven with the most robust tools and platforms. But if that outage or glitch isn鈥檛 mitigated quickly with strong customer service, trust in the vendor erodes rapidly. This is why trust and customer satisfaction are so important.鈥�&苍产蝉辫;

In this article, we鈥檒l explore the real cost of poor vendor support, what best-in-class customer service looks like in broadcasting, and how to identify a technology partner truly committed to long-term customer success. 

The cost of poor vendor support鈥�&苍产蝉辫; 

Broadcasting, as you know, operates in real-time. Once the show starts, there鈥檚 little to no margin for error. Every second of downtime in a live broadcast environment carries financial and operational consequences that can negatively impact the health of your business, making vendor support an essential part of your long-term success.鈥�&苍产蝉辫;

Unfortunately, it鈥檚 not uncommon for broadcasters to face delayed response times, unhelpful customer service, and inconsistent technical support. This leaves them vulnerable to unexpected disruptions, and alone when major incidents do occur.鈥�&苍产蝉辫;

When vendors fail to step up, the impact goes beyond technical failures鈥攊t increases costs and stresses production teams. This is a problem when you factor in consumer sentiment related to bad experiences and broken trust.鈥�&苍产蝉辫;

According to Zendesk, 80% of consumers say they would rather do business with a competitor after just one bad experience. In broadcasting, that sentiment is amplified by the scale and importance of the event being covered. Suffer a technical outage during a once-in-a-lifetime news event, and it鈥檚 tough to win back viewer trust.鈥�&苍产蝉辫;

To illustrate this point further, let鈥檚 explore some of the biggest risks of working with a vendor that doesn鈥檛 prioritize customer support.鈥�&苍产蝉辫;

Unresolved technical issues can lead to production failures鈥�&苍产蝉辫;

In live broadcasting, even a minor technical issue can have major repercussions. Whether it鈥檚 a control room system glitch or a graphics failure, broadcasters need fast, knowledgeable vendor support to troubleshoot problems and minimize downtime. 

Let鈥檚 look at an example to illustrate the negative impact of poor vendor support in this scenario.鈥�&苍产蝉辫;

Example: A newsroom relies on an automated production control system to coordinate cameras, graphics, and live shots. Minutes before going live, the system malfunctions, and the technical team scrambles for a solution. When they call the vendor for support, they鈥檙e put on hold, passed between departments, and ultimately told that a technician will be available 鈥渨ithin a few hours.鈥� 

Impact: With no immediate resolution, the team misses key transitions and camera cuts, resulting in a disjointed broadcast. The production crew is left stressed and under pressure, as they work to stabilize the show in real-time.

Operational delays increase costs and stress for internal teams 鈥�&苍产蝉辫;

When vendor support is slow or unresponsive, it鈥檚 not just the broadcast that suffers鈥攊nternal teams do, too. Delays in issue resolution create workflow inefficiencies, missed deadlines, and increased labour costs, forcing teams to work overtime or seek last-minute workarounds. 

Example: A sports broadcaster relies on instant replay and real-time graphics to enhance viewer engagement. A sudden software glitch prevents instant replays from loading during a major live event. The production team contacts their vendor, only to receive an automated message promising a response within 24 hours鈥攍ong after the event has ended. 

Impact: The broadcast misses key moments, jeopardizing sponsorship commitments and leaving the production team scrambling to explain the failure to executives and advertisers. 

Vendor neglect puts broadcasts at risk

Broadcasters work hard to build trust with audiences and advertisers. All it takes is one major broadcast failure to undermine years of credibility. When a vendor fails to deliver timely support, the damage extends beyond technical issues鈥攊t directly affects brand reputation and revenue. 

Example: A network experiences technical issues during a highly anticipated live awards show. Social media explodes with viewer complaints, advertisers demand compensation, and competing networks capitalize on the failure. 

Impact: The production鈥檚 reliability is questioned, causing missed sponsor placements, frustrated teams, and increased scrutiny from stakeholders. All of this could have been avoided with proactive vendor support and faster problem resolution. 

Vendor turnover leads to inconsistent support鈥�&苍产蝉辫;

Some vendors struggle with high employee turnover, which means that support teams are constantly changing. When this happens, new reps may lack the historical knowledge needed to resolve recurring issues, forcing broadcasters to re-explain problems repeatedly. 

Example: A broadcaster dealing with ongoing software crashes reaches out to their vendor for help. They discover that their previous support representative is no longer with the company, and the new rep is unfamiliar with their specific workflow and system configuration. 

Impact: The problem persists longer than necessary, frustration builds within the production team, and the broadcaster begins looking for alternative solutions. 

Clearly, the cost of poor vendor support extends far beyond inconvenience. It can lead to significant issues with production reliability and broadcaster confidence.

Broadcasters need partners who prioritize responsiveness, expertise, and long-term stability, ensuring that critical issues are resolved quickly and efficiently.鈥�&苍产蝉辫;

Let鈥檚 discuss what that ideal partner looks like and how to find one. 

What best-in-class customer service look like in broadcasting鈥�&苍产蝉辫;

So, what does best-in-class customer service actually look like? Here are the five key traits that define a truly reliable broadcast technology partner 

24/7 expert support 

Live production doesn鈥檛 happen on a 9-to-5 schedule. Issues can arise at any time, and broadcasters need immediate access to real experts.鈥�&苍产蝉辫;

The best vendors offer 24/7 global support, ensuring that a knowledgeable technician is available to assist no matter the time zone or the urgency. 

Customer-first business culture 

Technology vendors that prioritize customer relationships over quick sales create stronger, more resilient partnerships. A customer-first approach means support doesn鈥檛 stop after the sale, but extends through onboarding, training, ongoing service, and product development. 

Fast response times and immediate issue resolution 

When issues arise, response time is everything.鈥�&苍产蝉辫;

A reliable vendor doesn鈥檛 just acknowledge a problem, they resolve it quickly and efficiently. Instead of bouncing customers between departments or offering temporary workarounds, they assign experienced engineers who can diagnose and fix the problem without unnecessary delays. 

Long-term customer relationships, not just transactions 

The best vendors don鈥檛 just sell products; they build partnerships. Instead of chasing short-term sales, they invest in long-term relationships. This ensures that customers receive continuous improvements, dedicated support, and industry-leading expertise for the duration of their partnership with that vendor. 

Proactive customer engagement and regular feedback loops 

A truly customer-focused vendor doesn鈥檛 wait for problems to arise, they actively seek feedback, engage with customers, and continuously improve their solutions. Whether through regular check-ins, customer surveys, or tailored training sessions, they make sure broadcasters have everything they need to succeed. 

Keep reading: How 九一果冻 Turns Customer Feedback into Cutting-Edge Solutions 

Evaluating a vendor鈥檚 commitment to customer satisfaction 

As we鈥檝e discussed, not all broadcast technology vendors prioritize customer success. Before making a purchasing decision, broadcasters must evaluate a vendor鈥檚 track record, support responsiveness, and long-term commitment to its customers.鈥�&苍产蝉辫;

Here鈥檚 how to identify a truly customer-focused technology partner. 

Step 1: Research their support reputation 

A vendor鈥檚 existing customer relationships are one of the strongest indicators of their reliability. Look for consistent, long-term partnerships and customer testimonials that emphasize responsiveness, expertise, and proactive support. 

Keep Reading: 九一果冻 Customer Success Stories

Online reviews 

• What do current customers say about support speed, issue resolution, and overall service quality? 
• Are complaints about slow response times or unresolved issues recurring? 

Industry recognition 

• Has the vendor received awards or certifications for customer service? 
• Do they work with leading broadcasters and production companies, or do most of their customers switch vendors after a short period?

Red flag: If a vendor frequently receives complaints about service delays or lack of responsiveness, it鈥檚 a sign that they may not be equipped to provide reliable long-term support. 

Step 2: Test their support before you commit 

A vendor鈥檚 real support experience often differs from what sales pitches promise. Before signing a contract, broadcasters should test their responsiveness firsthand. 

Call their support line: 

• How long does it take to speak with a real expert rather than an automated system? 
• Are support staff knowledgeable about broadcast workflows, or do they provide generic responses? 

Ask about response times: 

• What is the guaranteed turnaround time for critical issues? 
• Do they have that guarantee written into their SLAs and vendor contracts? 
• Do they offer priority support for live productions, or is everyone placed in the same queue?

Red flag: If it takes more than an hour to reach an expert, or if the support rep struggles to answer basic questions, expect longer delays when real issues arise. 

Step 3: Assess their approach to continuous improvement 

The best vendors don鈥檛 just respond to problems, they actively improve their services based on customer feedback. Look for vendors with a strong track record of innovation, and a deep knowledge of industry trends and broadcaster needs. 

Do they collect customer feedback? 

• Do they conduct regular customer surveys and implement requested improvements? 
• Have they made noticeable service upgrades over time? 

Do they provide ongoing education and product updates? 

• Are training sessions, documentation, and troubleshooting resources readily available? 
• Do they offer customer workshops, webinars, or direct coaching to help teams get the most out of their solutions? 

Red flag: Vendors that don鈥檛 seek customer input or update their offerings may focus more on short-term sales than long-term service excellence. 

Step 4: Look for ethical, transparent support practices 

A trustworthy vendor operates with honesty and clarity. They don鈥檛 hide behind vague service agreements or misleading sales tactics. 

What does their pricing model look like? 

• Are contracts and service agreements clear and easy to understand? 
• Do they charge unexpected fees for support, software updates, or contract modifications? 

Do they follow through on commitments? 

• If they promise fast response times or 24/7 availability, do their customers agree? 
• Have they been consistent in delivering upgrades and product support over time? 

Red flag: If a vendor鈥檚 pricing structure is unclear or support comes with unexpected costs, they may focus more on profits than customer success. 

Evaluating a vendor goes beyond comparing product specs and pricing. It鈥檚 about ensuring they鈥檙e committed to long-term customer success. 

By researching customer feedback, testing support responsiveness, assessing their approach to continuous improvement, and ensuring ethical transparency, broadcasters can choose a true partner that will support their success for the long haul.鈥�&苍产蝉辫;

Customer satisfaction is the foundation of broadcast success 

Trust in broadcasting isn鈥檛 just about technology but rather the reliability and support behind it. A vendor鈥檚 commitment to customer satisfaction directly impacts operational stability, audience trust, and long-term success. With 78% of consumers willing to return after a mistake if service is excellent, choosing a partner with proactive support, ethical business practices, and long-term vision is critical. 

Don鈥檛 leave your success to chance鈥攑artner with a vendor that puts your needs first. 

How to avoid downtime during tech transitions

Upgrading your production tech stack is crucial for improving workflows, enhancing content quality, and staying competitive. But how do you ensure a smooth transition without downtime or operational disruptions? 

To help, we鈥檝e created a comprehensive guide that explores the challenges of production technology upgrades and offers actionable strategies for achieving continuity throughout the process. 

The post Broadcast Vendor Success Starts with Customer Satisfaction听 appeared first on 九一果冻.

Experience is one of the foundations of trust. It shows that the vendor can provide robust and steady platforms that broadcasters rely on and that they have the knowledge and resources needed to solve problems as they occur. Experience builds trust, which is why 55% of respondents to said they trust companies that have existed for a long time. 

When broadcasters work with an inexperienced or short-term-focused vendor, that trust can quickly erode through recurrent technology failures and inconsistent support.鈥� Choosing the right partner, therefore, isn鈥檛 just about the latest features鈥攊t鈥檚 about long-term stability, expertise, and a commitment to customer success.鈥�&苍产蝉辫;

This article explores why commitment and experience matter in broadcast technology partnerships, the risks of working with unproven vendors, and how 九一果冻鈥檚 track record of innovation and reliability ensures long-term success for broadcasters worldwide. 

The risks of choosing an inexperienced vendor 

New or unproven vendors often lack the technical depth, infrastructure, and industry expertise needed to meet the rigorous demands of live production. Without proven workflows, a track record of success, and reliable support systems, broadcasters risk downtime, costly inefficiencies, and disruptions to critical content delivery, all of which can have immediate and long-term impacts on their operational and financial health.鈥�&苍产蝉辫;

Here are three key risks of working with an inexperienced vendor:

1. A weak operational foundation leads to unreliable service 

Live production environments require seamless technology integration and immediate troubleshooting support. Vendors without a well-established operational foundation often fail to meet these critical needs, leading to instability and frustration for broadcasters. 

Specific issues include: 

• Untested technology may not integrate smoothly with existing production systems, causing workflow disruptions and unexpected technical failures. 
• The lack of long-term support plans leaves broadcasters without necessary upgrades, security patches, or software fixes, increasing the risk of outdated and vulnerable systems.
• Underdeveloped support teams result in slow response times, inconsistent troubleshooting, and unresolved technical issues that disrupt live broadcasts.

Without robust technology and a support system designed for live production, broadcasters are left exposed to system failure.

2. Short-term business models create long-term instability 

Some vendors focus on quick sales and short-term market trends rather than building sustainable, long-term partnerships. This approach often leads to disruptive business decisions directly impacting a broadcaster’s ability to operate smoothly. 

This leads to problems like: 

• Frequent product discontinuations force broadcasters to invest in costly and unplanned technology replacements. 
• Sudden pricing changes and hidden fees create financial uncertainty, making it difficult for broadcasters to budget effectively for long-term growth. 
• Shifting corporate priorities can result in outsourced or deprioritized customer support, leaving broadcasters scrambling for solutions when technical failures occur. 

A stable, experienced vendor, on the other hand, ensures that customers have predictable upgrade paths, clear pricing, and a consistent level of service鈥攏ot unpredictable disruptions. 

3. Operational inefficiencies increase costs and risks 

When vendors lack deep industry experience, broadcasters spend more time troubleshooting and less time producing high-quality content. Without well-integrated, scalable technology solutions, production teams must work around inefficiencies, leading to higher costs and lost productivity. 

• Technical failures lead to on-air disruptions, increasing pressure on the broadcast team and forcing quick, often imperfect workarounds.
• Slow support response times force production teams to sacrifice creativity and attention to detail with last-minute workarounds to keep broadcasts running. 
• Inefficient workflows limit scalability, making it difficult for broadcasters to expand without reinvesting in completely new infrastructure. 

Choosing a vendor with a proven track record, robust support systems, and a long-term commitment to customer success is essential to maintaining consistent, high-quality broadcasts. 

The value of experience in broadcast technology partnerships鈥�&苍产蝉辫;

An experienced vendor is more than just a provider鈥攖hey鈥檙e a strategic partner who adapts alongside the industry.鈥�&苍产蝉辫;

Decades of experience bring stability, a refined product portfolio, and a deep understanding of broadcast challenges, ensuring broadcasters receive reliable, scalable, and built-to-last solutions. 

When vendors get to this stage, customers reap the benefits in the form of:鈥�&苍产蝉辫;

• Customer-driven product developments that ensure updates, features, and improvements are designed to address real broadcaster challenges, not just market trends. 
• Well-structured support systems that deliver faster response times, expert troubleshooting, and hands-on assistance, minimize downtime and disruptions.
• Predictable pricing and service agreements allow broadcasters to plan, eliminating the risk of unexpected costs or last-minute contract changes. 
• Seamless integration with emerging technologies, providing scalable, forward-thinking solutions that broadcasters can rely on for years to come. 

Of course, experience isn鈥檛 just about the amount of time spent in the industry. It鈥檚 about the vendor鈥檚 commitment to ongoing improvement and collaboration with the industry, coupled with a desire to provide the best products and support possible for their customers. Experience, above all, is a mindset and a value system that translates sweat equity into excellence.鈥�&苍产蝉辫;

To reach this stage, vendors need years of hands-on experience combined with the right culture and in-house expertise. This creates the technical foundation and institutional knowledge needed for industry-leading products and service offerings.鈥�&苍产蝉辫;

This is precisely the blend of capabilities and value systems that 九一果冻 has painstakingly built over the past 50+ years. 

How 九一果冻 converts experience into exceptional customer service  鈥�&苍产蝉辫;

Unlike vendors that chase short-term trends, 九一果冻 has built a customer-first business model, prioritizing long-term relationships, continuous reinvestment, and a commitment to evolving with industry needs. 

We’ve parlayed over 50 years of experience into a portfolio of broadcast technology products and support systems that provide unmatched, industry-leading capabilities for the world鈥檚 biggest broadcasters.鈥�&苍产蝉辫;

For example, that long-term mindset was crucial in QTV鈥檚 rapid expansion.鈥�&苍产蝉辫;

As Scotland鈥檚 largest outside broadcast provider, QTV needed a scalable, cost-effective routing and switching solution to accommodate its growing operations. Leveraging decades of institutional knowledge, 九一果冻 delivered a flexible and scalable infrastructure solution tailored to QTV鈥檚 specific needs鈥攈elping them expand production capabilities while maintaining rock-solid reliability. 

The result? QTV grew from 拢1.7 million in turnover in 2018 to 拢5.3 million in 2023, reinforcing the impact of working with an experienced vendor that prioritizes stability and long-term success.  

Built-in support for long-term success

Our customer success teams are focused on fast, effective responses to issues and work closely with broadcasters to prevent recurring challenges. Ross ensures that broadcasters are set up for success as industry requirements change.鈥�&苍产蝉辫;

九一果冻’s customer feedback loops play a vital role in shaping new solutions, and prioritizing updates to existing ones. By working closely with broadcasters, we continuously refine our technology, workflows, and support services to match real-world production demands. 

This proactive approach significantly improved Record TV Rio, one of Brazil鈥檚 leading broadcasters, when it upgraded its production infrastructure. 

鈥疪oss didn鈥檛 just provide new technology鈥攊t ensured a seamless transition with hands-on, in-person training for the production team. This helped Record TV Rio maximize system performance from day one, eliminating disruptions and streamlining their workflows. 

“The comprehensive in-person training enabled a smooth transition to the new system. This partnership-driven approach has added immense value to Record TV Rio鈥檚 operations,” said Julio Abreu, Director of Operations, Record TV Rio. 

Technology built for long-term adaptability 

Broadcasting technology must scale and evolve to keep up with industry demands. 九一果冻鈥檚 solutions are designed for long-term adaptability, ensuring that broadcasters can expand operations without needing to overhaul their entire infrastructure. 

Here鈥檚 how. 

• Flexible platforms enable scalability, allowing broadcasters to upgrade at their own pace. 
• Backward compatibility ensures smooth transitions, reducing the risk of workflow disruptions during upgrades. 
• Continuous investment in R&D keeps 九一果冻’s solutions at the forefront, helping broadcasters stay competitive in a changing media landscape.

A stable company with a vision for the future 

九一果冻鈥檚 commitment to financial and operational stability鈥攊n addition to product development鈥攎akes it one of the most reliable broadcast technology partners in the industry. 

A snapshot of 九一果冻鈥檚 long-term stability:鈥�&苍产蝉辫;

• Ross remains family-owned, meaning it operates with a customer-focused, long-term vision rather than shareholder-driven decision-making. 
• 33 consecutive years of growth highlight 九一果冻’s ability to adapt, innovate, and maintain financial stability in a rapidly changing industry. 
• Ethical business practices and clear pricing protect customers from unexpected disruptions, hidden fees, or forced upgrades. 

This stability and long-term thinking were crucial for Austin PBS, a nonprofit public media institution serving as a vital cultural and educational resource for Central Texas. As production standards evolved and audience expectations with them, Austin PBS embarked on a long-term project to build a new media center. The project, years in the making, faced a series of daunting setbacks: COVID-related delays, global equipment shortages, and a once-in-a-generation Texas freeze that flooded much of the newly installed infrastructure.听

Austin PBS needed more than vendors to overcome those challenges. They needed partners who could bring expertise, resilience, and trust to the table.  

“Ross is not a company that is chasing shiny things. It is instead iteratively improving on what its core business is鈥hat鈥檚 what we look for in a company that we believe we can trust with something that is critically important 鈥� ultimately funded by our neighbourhood. – Chris Ostertag – CTO Austin, PBS

Choose a trusted partner, backed by meaningful experience 

Broadcast technology partnerships go beyond the tools you use in your production workflows. They rely heavily on the expertise, empathy, and experience of the people behind those products.鈥�&苍产蝉辫;

The best technology partnerships combine exceptional products with long-term reliability, exceptional support, and a mutual desire to create greater viewer experiences. Broadcasters owe it to themselves, and their viewers, to actively seek out vendors who will deliver on these promises.鈥�&苍产蝉辫;

We鈥檙e biased, but we truly believe that 九一果冻鈥檚 proven track record, customer-first culture, and industry-leading technology portfolio make us an ideal partner for broadcasters prioritizing stability, scalability, and seriously amazing viewer experiences.鈥�&苍产蝉辫;

If you鈥檙e looking for a vendor with deep industry experience and long-term commitment, talk to a 九一果冻 expert today to see how we can support your broadcast operations for years to come. 

The post How 九一果冻 Earns Customer Trust Through Commitment and Experience听 appeared first on 九一果冻.

Experience is critical to the long-term success of both technology providers and the broadcasters who rely on them. This experience breeds the necessary traits and knowledge required to provide the innovations, products, and services needed to support broadcasters today and in the future. Experience is why 55% of respondents to said they most trust companies that have existed for a long time. 

In this article, we鈥檒l explore why experience matters in vendor relationships, highlight the risks of choosing the wrong partner, and offer advice on choosing a reliable partner.鈥�&苍产蝉辫;

The risks of choosing an inexperienced vendor 

Experience is more than a tally of years in business. It represents a proven track record of solving industry-specific challenges, refining solutions over time, and supporting customers through their ups and downs. Experience breeds empathy and knowledge, which in turn breeds expertise.鈥�&苍产蝉辫;

Without this expertise鈥攔efined by years of experience鈥攙endors will likely struggle to provide reliable services and solutions. Ultimately, broadcasters pay the price.鈥�&苍产蝉辫;

For example, new or unproven vendors may lack the infrastructure, staff, product portfolio, or institutional knowledge needed to handle the fast-paced demands of live production. This inexperience can cause a litany of problems for the broadcaster, from delayed customer support responses to inadequate troubleshooting鈥攁ll of which can disrupt broadcasts. 

Even worse, some less established or reputable vendors may operate with a short-term business focus, prioritizing quarterly sales targets over long-term service and reliability. This can push the company鈥攁nd its employees鈥攁way from the long-term reliability and stability that modern broadcasters depend on.

It鈥檚 important to remember, therefore, that you鈥檙e not just selecting a technology partner when you onboard a new vendor鈥攜ou鈥檙e choosing a relationship. That choice, and that relationship, has ripple effects across your entire broadcast team. 

The wrong vendor relationship can mean rushed implementation, inconsistent support, and technology that cannot scale with your business. The right one, conversely, ensures that your technical investment remains viable, that your team receives expert and timely support, and that your broadcaster stays on the air鈥攆lawlessly.鈥�&苍产蝉辫;

The value of experience in broadcast technology partnerships鈥�&苍产蝉辫;

As mentioned, experience is more than just a measure of time鈥攊t鈥檚 a direct reflection of a vendor鈥檚 ability to solve complex challenges, adapt to industry changes, and support customers with proven expertise. 

In live production broadcasting, where every second counts and reputations can be made or broken based on a single event, working with an experienced technology partner can mean the difference between seamless execution and costly disruptions.鈥�&苍产蝉辫;

How experience translates into better solutions 鈥�&苍产蝉辫;

Broadcast technology isn鈥檛 static. It evolves with industry needs, regulatory changes, and audience expectations.鈥�&苍产蝉辫;

Vendors with decades of experience鈥攁nd a proven track record of success to go with that experience鈥攈ave likely fine-tuned their technology and professional services based on real-world broadcaster feedback. They鈥檝e built decades of institutional knowledge that they can effectively translate into industry-leading products and services that broadcasters actually need. This ensures their solutions are built and refined to meet a wide range of customer needs.

Because of this, experienced vendors provide long-term stability beyond delivering products. They don鈥檛 just launch new systems and move on鈥攖hey support them for years, ensuring upgrades, integrations, and service continuity.鈥�&苍产蝉辫;

This long-term commitment allows broadcasters to plan for the future, knowing their investments will remain viable.  

The connection between longevity and service quality 

A vendor with a long-standing presence in the broadcast industry has had years to refine its support structure, ensuring that customers receive fast, knowledgeable assistance from teams that understand industry-specific workflows. 

Consistency in leadership and company vision also plays a critical role. Companies that maintain clear, long-term strategic direction are less likely to introduce disruptive business shifts, such as discontinuing critical products, outsourcing support, or restructuring in ways that impact customer service. 

Again, these decisions are based on decades of experience, a deep connection with broadcast customers, and strong institutional knowledge.鈥�&苍产蝉辫;

Stronger customer relationships lead to better outcomes 

The longer a vendor works with a broadcaster, the better they understand that customer鈥檚 unique challenges, workflows, and operational goals. Experienced vendors take a hands-on approach to customer success, offering: 

• Tailored training programs to help teams integrate new technology as seamlessly as possible.
• Implementation support that ensures smooth transitions without disrupting live broadcasts.
• Proactive feature enhancements that improve performance based on evolving industry needs. 

This level of ongoing collaboration and support enables broadcasters to focus on content creation and audience engagement rather than troubleshooting technology. Of course, that is only possible if the vendor has a deep understanding of broadcaster needs and the intricacies of working in a broadcasting environment鈥攂oth of which come from years of experience.鈥€�&苍产蝉辫;

Adapting to industry changes with confidence 

The media industry changes rapidly, with new platforms and consumer habits emerging all of the time.鈥�&苍产蝉辫;

While newer vendors can sometimes drive emerging trends, experienced partners have the advantage of industry insight and established workflows, allowing them to integrate new innovations seamlessly into the broader production ecosystem.

In an industry where stability and performance are non-negotiable, working with a vendor with deep experience, a long-term vision, and a track record of success isn鈥檛 just beneficial鈥攊t鈥檚 essential.鈥�&苍产蝉辫;

Experienced partners bring more than just technology. They bring knowledge, reliability, and a customer-first approach that ensures broadcasters can operate with confidence today, tomorrow, and for years to come. 

How to identify a vendor committed to long-term customer success 

Selecting the right broadcast technology partner requires evaluating more than just their products. It鈥檚 about finding a vendor with the expertise, stability, and customer-first approach necessary for long-term success.鈥�&苍产蝉辫;

Here are six traits to look for in a broadcast technology vendor that point to strong experience and a commitment to long-term customer success: 

1. A history of industry innovation鈥� 

The best vendors don鈥檛 just follow industry trends鈥攖hey help shape them.鈥�&苍产蝉辫;

Look for companies that have consistently adapted to technological advancements while maintaining a strong focus on practical, scalable solutions. Vendors that actively collaborate with customers to refine their products ensure their technology remains relevant, high-performing, and aligned with real-world broadcast challenges. 

2. Reliable, high-quality customer support 

A vendor鈥檚 commitment to customer service is a strong indicator of their long-term reliability.鈥�&苍产蝉辫;

Companies that provide , dedicated account managers, and hands-on training show that they prioritize ongoing partnerships, not just sales.鈥�&苍产蝉辫;

A well-structured support infrastructure ensures that issues are resolved quickly, minimizing disruptions to live broadcasts and keeping production teams focused on content, not troubleshooting. 

3. Transparency in business practices

A trustworthy vendor operates with clear service agreements, clear pricing, and predictable upgrade paths.鈥�&苍产蝉辫;

Companies that frequently discontinue products without transition plans or introduce hidden costs after implementation can create unnecessary operational and financial strain.鈥�&苍产蝉辫;

A partner committed to long-term customer success ensures honest communication, ethical pricing, and continuity in product support. 

4. A commitment to long-term stability and growth 

A vendor鈥檚 longevity and business health are key indicators of whether they will be there when you need them. 

Companies with steady growth, consistent leadership, and stable ownership are more likely to invest in ongoing support and development, rather than making reactionary changes driven by financial pressures or shifting corporate priorities. 

5. An engaged and experienced workforce 

The best vendors retain knowledgeable employees who deeply understand broadcast workflows, technical challenges, and customer needs.鈥�&苍产蝉辫;

A company that prioritizes employee training and career development fosters a stable, well-equipped support team, ensuring that customers receive consistent, high-quality service from professionals who know their systems inside and out. 

6. A strong customer community and feedback loop 

Long-term partnerships are built on collaboration. Vendors that actively engage with customers through industry events, advisory boards, and user-driven product improvements are better equipped to adapt to changing needs.鈥�&苍产蝉辫;

A company that listens, learns, and continuously improves is far more likely to deliver lasting value and innovation over time. 

Experience builds trust, and trust drives success 

In the high-stakes world of broadcasting, choosing the right technology partner is about more than just product specs. It鈥檚 about the underlying reliability, longevity, and commitment that the vendor brings to the table, as well as their commitment to long-term success鈥攂oth yours and their own. 

Experience is at the core of this reliability. Years鈥攐r decades鈥攐f experience bring with it both a solid product portfolio and rich institutional knowledge that helps to solidify existing operations and makes the company adaptable and agile to meet future demands. Experienced companies offer excellent products and services now and have the ability and knowledge to anticipate and react to industry changes.鈥�&苍产蝉辫;

By working with a partner that has a proven track record, strong customer relationships, and a commitment to continuous innovation, broadcasters gain the confidence, stability, and expertise needed to navigate the challenges of live production.鈥�&苍产蝉辫;

We encourage all broadcasters to actively seek experienced and trusted technology vendors to drive their operations. Because the stakes in broadcasting are too high to rely on a vendor that you can鈥檛 trust, or who doesn鈥檛 have the experience needed to help you succeed.鈥�&苍产蝉辫;

How to avoid downtime during tech transitions

Upgrading your production tech stack is crucial for improving workflows, enhancing content quality, and staying competitive. But how do you ensure a smooth transition without downtime or operational disruptions? 

To help, we鈥檝e created a comprehensive guide that explores the challenges of production technology upgrades and offers actionable strategies for achieving continuity throughout the process. 

The post Why Experience Matters When Choosing a Broadcast Technology Partner听听听 appeared first on 九一果冻.

For AV Consultants and System Integrators, that shift has made control room design a top priority. Instead of putting together one-event setups, organizations are investing in centralized systems that deliver consistent, high-quality video across teams and locations.

These control rooms now anchor enterprise video 鈥� connecting offices, campuses, and global hubs, and supporting everything from leadership broadcasts to live internal events and studio productions.

As video becomes part of everyday operations, rather than occasional productions, the control room is no longer a support tool but a strategic asset 鈥� the central hub for all AV production, whether within the corporate studio, production of a live event or managing digital signage in corporate headquarters and satellite offices.

Simplifying control room operations for all users

Traditional AV setups were built for one-room presentations 鈥� not necessarily for managing multi-location video at broadcast quality. Today鈥檚 corporate clients need capabilities like live switching, remote camera control, virtual sets, robotic camera systems, and automation to deliver polished content at scale 鈥� often while integrating with existing infrastructure. Virtual studios are also shaping enterprise AV plans. Many teams are turning to software-based production environments to create on-brand visuals with real-time graphics and virtual sets. 

AV production crews span a wide range of experience 鈥� from beginners to seasoned professionals. Regardless of skill level or experience, users increasingly expect to walk into a room, press a button, and walk out with a broadcast-quality recording and a high level of automation 鈥� no crew required, no troubleshooting.

AV Consultants help define those expectations, identifying where automation, remote control, and preconfigured workflows can streamline operations. Consultants and system integrators then design and deliver tools that produce consistent, high-quality results 鈥� easy to use and designed to minimize training and support.

User-friendly interfaces, repeatable workflows, and remote monitoring give AV teams the tools to manage studio-grade productions with solutions that are easy to use and deliver reliable, repeatable results. 

Scaling enterprise video without overbuilding

A single control room might handle a CEO keynote one morning, a video podcast in the afternoon and a multi-source panel the next day 鈥� supporting internal communications and branded video from one centralized interface.  To manage a broad range of productions. reliably, systems must be compact, integrated, and easy to maintain. Overbuilt or piecemeal setups create friction and make scaling harder. 

The most effective solutions are built to work within existing infrastructure and support protocols like NDI, Dante, ST 2110.

九一果冻 offers a modular platform that supports this approach:

• Ultrix combines routing and audio processing into one compact, rack-efficient platform. 
  
• XPression – 2D & 3D graphics and animations for any live video format, in real time. 

• PTZ and Furio robotics provide automated, silent tracking cameras that enable multi-camera setups without large crews. 
  
• Ultriscape software defined multiviewer, customers realize significant cost, space, and power efficiencies with unparalleled flexibility and agility.

• Carbonite delivers intuitive switching for live production control. 

• DashBoard offers no-code, customizable user interfaces that let internal teams manage productions easily and give AV teams the flexibility to tailor control panels for different workflows. 

• Inception ties everything together with tools for content planning, scripting, and production workflow coordination. 

Together, these tools empower the design of efficient, repeatable control rooms that meet the evolving demands of enterprise video鈥攁cross any production format鈥攚hile offering a robust platform for scalable expansion.

Supporting every stage of the project听

AV Consultants & System Integrators work with 九一果冻 solutions architects to validate workflows that help move projects quickly from planning to proposal, streamline approvals, and reduce guesswork. System integrators rely on modular implementation guidance and factory-tested builds, along with real-time assistance to reduce risk, stay on schedule, and deliver clean installs with confidence.听

Control rooms often span multiple environments and require coordination across teams, spaces, and timelines.  

九一果冻 stays involved from early consultation through installation and beyond 鈥� providing 24/7 technical support and responsive engineering resources that keep projects moving and give clients confidence long after the system goes live. 

Enhance control room performance

Broadcast-quality corporate video is now the standard. AV consultants and system integrators who deliver scalable, operator-friendly systems are becoming trusted partners to the enterprise. 九一果冻 provides the tools, project collaboration and support to help you build them.听

Learn More about Ross Solutions for the workplace.

See us at Infocomm 2025, book a meeting for a live demo.

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