The post Live Production in the Cloud: Lower Latency, Smarter Workflows听 appeared first on 九一果冻.
]]>Cloud production has been a talking point in media and entertainment for years. But the focus is no longer just on the potential of mass adoption 鈥� the discussion is about which applications deliver real results.
So far, cloud adoption has been mostly in content distribution, data tagging and analysis, and transcoding. But the real momentum is building in live content creation. It鈥檚 a more complex environment, but it鈥檚 becoming increasingly cloud ready.
In environments where the cloud makes sense, bandwidth and latency aren鈥檛 an issue. Operators using NDI or SRT often describe it as if they鈥檙e right there in the control room. Push a button, and it feels instant. That kind of responsiveness is what makes the cloud viable for real-time production.听
We saw this at the NAB Show, where AWS ran a fully cloud-based live production right from their booth, using 九一果冻 tools to switch, mix, and control graphics in the cloud. The entire environment was remote, but the experience was as smooth as on-premises hardware.听
Is the cloud the go-to for every use case? Not necessarily. For tier-one sporting events, where 4K, visually lossless quality, and zero-frame-drop performance are non-negotiable, the bar is higher. But even then, the challenges are being addressed with better codecs like JPEG XS, higher bandwidth connections, and more intentional architecture.听
For most productions 鈥斺€痚specially those where accessibility, operational agility, and scale matter 鈥斺€痩atency is not a significant issue.听
The next big opportunity is in workflow design. Tools need to adapt to different environments and event types without adding friction.听
That鈥檚 why 九一果冻 is focused on flexibility. Our licensing that works across the cloud and on-premises. Our orchestration tools are designed to simplify deployment. And a consistent product experience across our ecosystem makes setup and change management easier.听
We鈥檙e building on that foundation with more web-native interfaces, modular tools, and control options that reflect how real production teams work.听听
We鈥檙e also paying close attention to the formats on which workflows are built. Right now, that鈥檚 largely SRT and NDI, partly due to their familiarity, but also because they鈥檙e part of a mature, stable ecosystem. While interest in JPEG XS and IPMX is growing, most teams still choose what works reliably across environments.
Cloud live production is already here 鈥� powering tier-two sports, one-off events, and any scenario where speed and flexibility are critical. In these cases, the cloud isn鈥檛 a compromise. It鈥檚 the smarter choice: quick to deploy, easier to scale across locations and crew, and often more cost-effective for productions that don鈥檛 justify permanent infrastructure.听
But it won鈥檛 stop there. As tools mature and confidence grows, we see a future where even tier-one events will embrace the cloud, not as a fallback, but as the primary environment.That shift matters because of what it enables: more flexibility, wider access, and new ways of working in live production.听听
Curious what live production in the cloud makes possible for your team?听
Reach out to our team here to learn more about 九一果冻鈥檚 next generation cloud production solutions. 听
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]]>The post Cloud Production Trends: Here鈥檚 What Comes Next听 appeared first on 九一果冻.
]]>Cloud production has reached a new phase of maturity. The question is no longer if the cloud can work, it鈥檚 how to make it valuable in real-world production workflows. Contribution and distribution already default to the cloud. Now, production is scaling up.
These are the trends shaping what鈥檚 next:
In the shift to cloud-based production, speed and efficiency are top priorities. Broadcasters want to spin up environments quickly, start when ready, and shut things down when the production wraps. With cloud costs looming, there鈥檚 pressure to use only what you need when you need it.
That鈥檚 the real use case for the cloud: agility.
This expectation is shaping the design of 九一果冻鈥檚 next generation cloud production tools, that let teams launch, pause, and fully remove cloud environments as needed, cutting waste and increasing flexibility.
Teams also want simple ways to scale production. Take Tier-2 sports: these productions may not have on-site graphics gear or the budget for an OB van, but they still want professional-grade results. With 九一果冻鈥檚 Rocket Cloud Services, operators can run graphics in the cloud and integrate them into on-premise productions. That means lower thirds, scoreboards, and more,鈥痺ithout extra hardware or permanent investments.
Orchestration has become a central theme, and for good reason. It鈥檚 no longer enough for tools to work in isolation. They need to work together.
That鈥檚 especially true in hybrid environments, where infrastructure spans both cloud and on-premise. Many creative workflows already operate this way, blending the flexibility of the cloud with on-premise reliability,鈥痑nd that model is here to stay. But without orchestration, added complexity and coordination gaps can slow everything down.
Solving this requires real investment. That鈥檚 why initiatives like Catena (via the Society of Motion Picture and Television Engineers) and (via the European Broadcast Union) are promising spaces to follow,鈥痓oth focused on orchestration across hybrid, multi-vendor environments.
In live production, we鈥檝e been asking the same question for decades: how do we do more with less? That mindset now shapes how teams think about artificial intelligence (AI) as a tool to streamline tasks, reduce friction, and make production easier, rather than just a vague concept.
That marks a shift from just a couple of years ago when AI felt more like a buzzword than a solution.听In practice, AI is about efficiency and freeing up creative time, and that will quietly reshape team dynamics.
Ross Voice Control is a good example. It uses natural language to trigger graphics or camera cues, massively expanding the number of inputs a technical director can control. We showed , where our CEO delivered a weather segment entirely by voice. No operator, no control panel, just prompts like 鈥淲hat鈥檚 the weather like in Las Vegas?鈥� and the graphics responded in real time. This feature was recently trialled (flawlessly) by a major broadcaster as part of their election night coverage.
The next phase of the cloud isn鈥檛 about what鈥檚 possible; it鈥檚 about what鈥檚 practical. Broadcasters are asking for solutions that deliver real return on investment, lower technical barriers, and make production workflows more flexible. Those needs are shaping our roadmap at 九一果冻, and the tools we鈥檙e building next.
To be the first to see 九一果冻鈥檚 next generation cloud production solutions, reach out to our team here.听
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]]>The post The Secret to Broadcast-Quality Live Video for Business: A Guide for Non-Technical Teams听 appeared first on 九一果冻.
]]>Live video production has long been complex and costly, requiring professional equipment, technical expertise, and trained operators to manage every workflow aspect.听听
The traditional cost and complexity barriers can be overwhelming for government departments, corporate teams, and educational institutions looking to produce high-quality recordings and live broadcasts. But what if there was a way to achieve broadcast-quality results without these challenges?听
Our latest guide, “九一果冻 Quorum and Mark-Based Production: Bringing the Best of Broadcast Tech to Everybody,”听explores how automation is transforming live video production by eliminating many of the technical hurdles that have traditionally made high-end production difficult for non-broadcast industries.听
How automation simplifies video production 鈥� Learn how automated camera movement, intelligent shot selection, and integrated graphics can drastically reduce operator workload while maintaining professional output.听
Why user-friendly technology matters 鈥� Discover how intuitive production tools enable anyone鈥攏ot just trained professionals鈥攖o run high-quality live productions with minimal learning time.听听
Understanding mark-based production – Explore how predefined marks in a room (e.g., podiums, lecterns, or meeting tables) help automate camera switching, making it easier to follow the action and eliminate mistakes.听
Integrating with your existing AV setup 鈥� Many organizations already have cameras, microphones, and other AV infrastructure. Find out how a flexible, automation-driven solution can seamlessly integrate with your existing systems without requiring costly replacements.听
The future of video production in non-broadcast industries 鈥� As technology continues to evolve, corporate teams, government institutions, and educational facilities can now create professional video content without relying on expensive production teams.听
Live production isn’t just about capturing video鈥�it’s about engaging your audience effectively, ensuring professionalism, and communicating your message clearly. Whether you’re streaming a government assembly, a corporate town hall, or an academic lecture, automation can simplify the process, making high-quality production more accessible than ever.听
Download your free guide now and start producing professional content for your organization with ease.听
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]]>The post How to record and broadcast conference video鈥� appeared first on 九一果冻.
]]>While summaries and minutes can help boost information retention, they fail to capture the details of screen sharing, whiteboards, and other visual aids and reproduce the nuances of conversation.鈥�
To overcome these issues, many organizations record their meetings using various video conferencing room solutions.鈥�
Recording conference videos has several benefits. First, attendees can direct all their attention to the meeting. Second, anyone absent from the meeting can follow everything that happened by watching or listening to the recording. Third, video conference recordings can enrich an organization鈥檚 shareable content on social media and other platforms.听
Conference video production can be done in various ways, including the following.
Screen recording applications can be used to record meetings. These applications are designed to capture both audio and video. They can also record your entire screen or just a part of it.鈥�
To record and broadcast your conference:鈥€�
Various video conferencing solutions feature built-in recording capabilities, which allow users to record video conferences. Although each platform has different recording features, they all offer a simple way of capturing video and audio during meetings. Zoom Rooms is among the most commonly used video conferencing room solutions.鈥�
To record meetings using these platforms, you will need to:
You can record videos using dedicated hardware devices. Often equipped with additional in-built options such as storage and microphones, these conference room AV systems are primarily designed to capture video and audio.鈥�
To record and broadcast meetings using hardware devices, you will need to:
If your conferencing system does not have a recording feature, or you need more powerful recording capabilities, consider using third-party recording software. These solutions come with additional features like editing and post-production processing. To capture the best video, ensure you have the best camera placement.鈥�
Steps to record conference video using this strategy:
Today鈥檚 advanced video conferencing and event AV systems make turning any conference or meeting into valuable content easy. These feature-rich tools simplify every step of the conference video production process, from set up to recording and broadcasting to post-production and processing.鈥�
Tools like Quorum are designed to simplify the process of producing and broadcasting high-quality video through automation.鈥�
This advanced tool allows inexperienced users to produce professional-grade videos. Quorum is created for use in situations where the sitting position of everyone being filmed is known in advance, such as meetings and conferences. The tool simplifies and automates the process of selecting and highlighting marks/speakers.
This tool is embedded with Ross XPression to help you create stunning visuals and display additional information (like job titles and names) about speakers in the lower third of the screen.鈥�
Capturing high-quality videos of your meetings and conferences can boost information retention and enrich your company鈥檚 shareable content. Contact 九一果冻 today to learn how to transform your conference video production process.
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]]>The post Rise: Fostering gender diversity in the broadcast and media production industry appeared first on 九一果冻.
]]>In the inaugural episode of the Rise podcast, Lauren Myers, Director of Regional Marketing at 九一果冻, and Cathy McCallion, Stakeholder and Community Relations Director, shared their experiences championing gender diversity and supporting programs like , which aim to create a more inclusive and equitable industry.
You can watch the full podcast here:
Lauren鈥檚 journey with Rise began in 2019 when she joined its mentorship program. New to the broadcast sector, she found she had to navigate a male-dominated space. The mentorship program proved transformative.
鈥淕oing into that 2019 cohort was a game-changer for me. I built confidence, gained support, and developed a network I didn鈥檛 have before. I don鈥檛 think I鈥檇 be in the role I am today without it,鈥� Lauren shared.
Her positive experience led her to advocate for 九一果冻鈥檚 partnership with Rise. 鈥淚 spoke to Cathy and other leaders about how fantastic this program was and how we could get more involved. The response was overwhelmingly supportive.鈥�
九一果冻鈥檚 commitment to diversity is evident in its support for Rise and its broader initiatives. Cathy emphasized the importance of programs like Rise in addressing critical challenges, such as the underrepresentation of women in engineering and leadership roles.
鈥淢any women drop out of engineering within the first five years. Programs like Rise provide mentorship and support to help women navigate those critical early years and thrive,鈥� Cathy explained. 鈥淲e鈥檝e seen tangible results, with more women at Ross being promoted to director-level positions and beyond.鈥�
Ross鈥檚 global footprint also plays a role. Cathy noted, 鈥�Rise aligns with our goal of engaging employees worldwide, from marketing and sales to R&D and finance. It鈥檚 a partnership that benefits everyone.鈥�
A recurring theme throughout the discussion was the importance of visibility in fostering change. As Lauren put it, 鈥淲hen I first joined the industry, I walked into events and saw a sea of men. If you can鈥檛 see yourself represented, it鈥檚 hard to envision a path forward.鈥�
Cathy echoed this sentiment, highlighting how Rise initiatives, like the mentorship program and awards, help elevate women鈥檚 profiles. 鈥淰isibility is essential. The Rise Awards allow us to celebrate women鈥檚 achievements and inspire others to follow in their footsteps.鈥�
Beyond visibility, Lauren and Cathy stressed the need for collective action. 鈥淲e all have a responsibility to drive change,鈥� said Lauren. 鈥淪ponsoring initiatives like Rise enables research to happen鈥攊t can鈥檛 happen in a vacuum. It needs support to bring these conversations to light.鈥�
The conversation ended with a powerful call to action for industry leaders and individuals. 鈥淛ust get involved,鈥� urged Lauren. 鈥淣othing will change unless we all come together and move this forward.鈥�
Cathy added, 鈥淎s an industry, we have a responsibility to step up and support programs like Rise. The rewards鈥攆or individuals, organizations, and the sector as a whole鈥攁re immense.鈥�
You can find out more about becoming a member of Rise
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]]>The post The Broadcasting Evolution in LATAM: A Director’s Perspective appeared first on 九一果冻.
]]>In the aftermath of the pandemic, the Latin American (LATAM) broadcasting sector has faced its share of challenges, from fluctuating cash and credit availability to high interest rates aimed at curbing inflation. Yet, as we enter 2024, LATAM’s live video production landscape is teeming with innovation and is poised for significant growth. As 九一果冻’s newly appointed Director of Sales in the region, I’m here to share insights into the transformation we’re witnessing and the opportunities that lie ahead.听
Despite economic hurdles, we’ve adeptly navigated these times by offering our customers flexible solutions through our partnerships, particularly with experienced business partners, system integrators and local graphics agencies like . Now, we observe a shift as customers seek more efficient alternatives to traditional broadcasting equipment. The demand for live video production continues unabated, with sports, news, and festivals continuing to draw substantial audiences. Sectors outside traditional broadcasting are also increasingly leveraging professional video solutions, aiming for the same high-quality outputs that the broadcasting industry delivers.听
Our recent projects, which are still in the commissioning phase, include comprehensive station infrastructure renewals and expansions that leverage our Ultrix hyperconverged platform. Maybe the most innovative one uses interconnected Ultrix without a core router. The whole installation is decentralized routing where you have high granularity and can share signals; We are on the brink of revealing some more exciting projects, but you will have to watch this space for them.听
“Our goal is to offer the best and most efficient solution that fits the customer’s operation.”
LATAM’s vibrant festival and live event scene drives the Outside Broadcasting van market, a segment in which we’ve quickly established leadership. The audience’s eagerness for live experiences post-pandemic is filling venues swiftly, which we anticipate will fuel robust demand for our solutions.听
This year, I am particularly enthused by the infrastructural renewals across LATAM and the growing adoption of IP technology. Our approach balances innovation with cost-effectiveness, ensuring our solutions not only future-proof production operations but also optimize customer investment. Our capability to integrate diverse technologies uniquely positions us in the market. It enables us to address the specific challenges our customers face better than our incumbent competitors.听
The forthcoming NAB Show is a focal point for 2024, offering us a much-needed opportunity to connect face-to-face with our customers, business partners, and system integrators. As LATAM business grows, our team is expanding quickly to be ready to support our customers in realizing their project ambitions, combining technical comfort with sensible and innovative solutions.
In LATAM, customers frequently confront challenges related to rapid project timelines and the integration of mixed technologies. Enhancing ROI for our customers through our technology is a cornerstone of our strategy. Our commitment to supporting them with the industry’s best technology, technical expertise, and customer support underscores our dedication to their success.听听
As we look to the future, LATAM’s live video production sector is on an exhilarating path of evolution and expansion. My role as Director of Sales involves navigating this dynamic landscape and ensuring that 九一果冻 remains at the forefront of this transformation. With our team’s expertise and innovative solutions, we are set to drive LATAM’s broadcasting industry to new heights.听
鈥淏eing the bridge between different technologies in the most transparent way for the end user is key; and that is where 九一果冻 works best.鈥�
You can learn more about our solutions and growing LATAM business and connect with me directly at one of the links below:
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]]>The post Elevate Live Events: The Power of Rail-Based Robotic Cameras appeared first on 九一果冻.
]]>Picture this: a dynamic blend of precision, speed, and creative prowess, all seamlessly orchestrated to bring your events to life like never before. In a world where traditional camera setups limit your vision, discover solutions that can overcome these challenges 鈥� robotic cameras.
Join us as we explore how these cutting-edge systems can propel your live event and video productions to unparalleled heights, offering a new era of audience engagement, immersive shots, and the freedom to explore creative possibilities you’ve only dreamed of before.听
Be More Discreet
One of the primary advantages of using robotic cameras is their ability to eliminate the need for a camera operator and grip, resulting in a more discreet setup. With no obstructions between the audience and the performance, viewers can enjoy an uninterrupted view. This enhanced visibility improves the experience and opens up valuable seating space, which can generate extra revenue.
By utilizing technology like the Furio+ system’s unique StableTrac platform, operators can ensure smooth and precise movements, even on temporary flooring or uneven track surfaces, allowing for uninterrupted shots without compromising stability. By minimizing the physical footprint, robotic cameras provide an unobtrusive solution that blends seamlessly into the production environment.听
Capture Visuals that are Fast, Dynamic, and Engaging
Robotic cameras offer the option to pre-program moves and apply presets, resulting in faster, more dynamic, and more engaging visuals. By automating camera movements, event producers can achieve consistent shots with accurate movement from point to point at the push of a button, regardless of the camera’s position. This repeatability ensures that the same captivating shots can be recreated for each performance, enhancing the overall production value.
With the ability to precisely control pan, tilt, and zoom functions, robotic cameras allow for smooth and seamless transitions between shots, enhancing the visual storytelling of the event. Operators can make manual adjustments on top of programmed movements, offering unmatched flexibility over traditional cameras, and empowering event producers to capture the perfect shots consistently, enabling them to deliver visually stunning and memorable experiences.
Robotic cameras can also be positioned where a staffed camera would be impractical or impossible to reach. That allows event producers to capture perspectives that would otherwise be unattainable. Whether it’s capturing aerial shots, immersive close-ups, or dynamic tracking shots, these looks enhance the production value and unlock new creative possibilities.
Get into Position Quickly听
Compared to manual cameras, robotic systems allow for quicker positioning, enabling producers to cover more shots with a single camera. For example, the Furio+ system can move at speeds of up to 2.5m/s without compromising the quality of the shots. This agility reduces the setup time needed for camera and operator positioning within a specified area.听
Furio+ also includes built-in power bars and cable management features, further simplifying the setup process. By eliminating the need for multiple cameras and operators, event producers can achieve greater efficiency and streamline their workflows, and ensure comprehensive coverage without sacrificing time or quality of the shots.
Create Jib-Like Shots with Minimal Footprint
Robotic camera systems offer the ability to create jib-like shots without requiring significant amounts of space. By using a system like the Furio+, event producers can reduce the real estate required for hardware, thereby increasing their return on investment. The system’s versatile lift height and fast pan and tilt speeds provide opportunities for more creative shots. Whether it’s capturing sweeping arcs or dynamic vertical movements, robotic cameras offer flexibility and precision in achieving jib-like shots. By maximizing the creative potential of camera movements, productions can deliver visually captivating sequences that add depth and excitement to the overall experience.听
Accurately Recall Shots at the Push of a Button
With robotic camera systems, event producers can accurately recall both static and moving shots instantly. This automation reduces the risk of manual errors, increases efficiency, expands creative possibilities, and provides a better return on investment.
From reproducing specific camera angles to planning out complex movements, robotic cameras ensure consistency and precision in capturing each performance. The ability to recall shots at the push of a button simplifies the production process and allows event producers to focus on other critical aspects of the event. By minimizing the complexity and potential for human error, robotic cameras provide a reliable and efficient solution for achieving consistent and high-quality shots throughout the live event.
Robotic camera systems like the Furio+ offer numerous benefits for live event productions. From enhancing audience visibility and increasing seating capacity to capturing dynamic shots and unique perspectives, these systems revolutionize the way productions are captured. By embracing robotic cameras, event producers can create immersive experiences that leave a lasting impact on audiences. With their versatility, speed, and precision, robotic cameras are a valuable tool for enhancing live event productions and delivering visually stunning performances.
Learn More
九一果冻 has the most complete robotics offering available, whether you are looking for the unparalleled smoothness of a track-based system, the unbeatable flexibility of a free-roaming pedestal, or the simple efficiency of a standalone pan & tilt head.听All Ross robotic systems are designed, developed, and manufactured in-house, using state-of-the-art technologies that provide industry-leading accuracy, precision, and payload capacity.
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]]>The post Career Advice from 8 Women Who Made it in Broadcasting appeared first on 九一果冻.
]]>Here鈥檚 what they said.
The importance of networking and finding support from others who have achieved what you want to achieve is a common thread among our industry experts.
Stacey Moorcroft, Director of Business Operations – Sports & Live Events, emphasized the need for networking and mentorship: ” The two pieces of advice I give any woman looking to get into any tech space would be to Network and find Mentors. Not only do networking and mentorship provide access to opportunities as you gain a foothold in the industry and look to grow, but they can also offer spaces to be your authentic self and validate your experience.” 听
Keri Willis, Director of Business Operations at Ross Production Services, advises: ”听Network as much as you can to meet new people from all backgrounds and with different talents, ask questions to get others talking about what they do (so you know if that鈥檚 something you鈥檙e interested in!), follow your own passion and ensure you love what you do, set boundaries when needed (this can be an especially hard one for women, especially working mothers), and support other women 鈥� always.鈥澨�
Trusting in oneself and maintaining an open mind are key factors in achieving success.
Erica Watts, Director of Communications, underscores the importance of self-belief: 鈥淭rust your instincts. No matter what point you鈥檙e at in your career, there will come a time when you doubt yourself. Have faith in yourself, you鈥檙e on the right path.鈥�
Chee Nwosu, R&D Operations Specialist, Team Lead, advises keeping an open mind: “Keep an open mind. You most likely have skills that you can utilize in the video production industry.”
Hayley Farrar, Demonstration Artist and Trainer 鈥� EMEA, recommends courage: 鈥淏e brave. Brave doesn’t necessarily mean tough or loud, it’s about taking up space and backing yourself.鈥澨�
Curiosity and a passion for learning are crucial for success in any industry, particularly one that is evolving as rapidly as video production and broadcasting.
Maryam Tse, VP Product Development, encourages a broad curiosity: 鈥淏e curious about technology, people, sports and entertainment, how things work behind the scenes, how to optimize the way things are done. Connect with people from many walks of life. Imagine what the world might look like 20 years from now, and think about how we can create the future.鈥�
Hui Min Seow, Technical Support Specialist, APAC, also emphasizes following your passions: “Do not be afraid to pursue your passions. When you are doing what you enjoy, you tend to excel at it.”
Karen Walker, VP at Camera Motion Systems, highlights the industry’s diversity: “This industry is so diverse, from filming famous and not-so-famous people, to creating innovative technology and solutions, there is something for everyone to get passionate about. You can make a difference.”听
Women are propelling the broadcast industry forward. By amplifying women鈥檚 voices and contributions, we believe we can drive innovation and broadcast technology, contributing to a more equitable and vibrant industry. If you鈥檙e a woman looking to start a career in video production, be willing to network, trust your instincts, keep an open mind, and pursue your passion, and you will be on track for success.
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]]>The post Elevating your Esports event with virtual solutions听 appeared first on 九一果冻.
]]>The coordination required by the production crews is worthy of an audience itself. From the Technical Director and replay operators to the content managers, graphics playback teams, and broadcast engineers who bring it all together 鈥� the success of the show hinges on their perfectly synchronized teamwork.
In the realm of Esports, the challenge is even more significant. The presentation of real-time statistics during a live event is critical to delivering a compelling story to fans. However, the lightning-fast pace of Esports is too quick for operators to provide integrated statistics and graphics in real time.
So, what does the control room dance look like for a premier Esports event? Here’s how one of the most significant events in Esports fans’ calendars does it.
Behind the Scenes of the Intel庐 Extreme Masters (IEM) Cologne 2023
Last August, the Intel庐 Extreme Masters (IEM) returned to Cologne, Germany, and Esports fans descended upon the LANXESS Arena for the final three days of the competition, dubbed The Cathedral of Counter-Strike. This significant event in the Esports calendar draws a sizeable live audience and over 700,000 fans online to watch the world’s top Counter-Strike: Global Offensive (CS:GO) teams go head-to-head.
IEM entrusted Rocket Surgery with adding Augmented Reality (AR) to enhance the production and immerse the audience and fans at home deeper into the action.
Rocket Surgery accomplished this through a combination of cutting-edge Ross AR technology, including the Voyager Unreal-Based Render Platform, Ultrix routers, a Carbonite Ultra production switcher, and an OpenGear frame equipped with a range of signal processing cards.
Complementing this array of production room technology was the use of the spidercam cable-based camera system to provide captivating and unique visuals and feed the tracking data required to power the AR visuals.
A Unique Challenge: Presenting Real-Time Data for Esports
In addition to the highly skilled operators working together effectively, Esports events require particularly powerful and flexible technology to handle the pace of the action.
To address the challenge presented by the rapid pace of online gameplay, Ross introduced a tailored solution that combines DashBoard and Datalinq to seamlessly integrate all their video game APIs and devices directly into the production workflow.
That allowed Rocket Surgery experts to program the custom DashBoard control panel using the RossTalk protocol to enable operators to manage the whole system efficiently and automatically merge inputs and data with AR graphics in real time. Automating the integration of real-time statistics into immersive AR graphics allows IEM to keep Esports fans well-informed and elevate the entertainment value of the show without additional operators.
AR graphics, powered by state-of-the-art technology, continue to revolutionize Esports and live event productions. The Intel Extreme Masters Cologne event is just one example of how AR is being deployed to build a meaningful story and draw audiences of all live sports and events deeper into the action.
Subscribe to our blog here to learn about the latest developments in Augmented Reality and live video production first.
Ross Esports Venue Production Solutions
Ross offers a comprehensive suite of Esports venue production solutions, ranging from extensive control room hardware to LED content management systems and venue control software. These products are tightly integrated to provide Esports producers with limitless control options for their arena or studio space.
Learn more about how Augmented Reality solutions from 九一果冻 can enhance your Esports production at /industries/esports
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]]>The post Why journalists need to embrace augmented news programming appeared first on 九一果冻.
]]>In a dimly-lit control room, the countdown to live begins. LEDs blink, switchboards hum, and news anchors straighten in their seats. It鈥檚 a familiar routine – predictable and automatic.
News programming is, by now, a well-oiled machine. But in 2023, audiences expect more. They鈥檙e inundated with choices. Viewers not only have endless channels to choose between, but also multiple platforms. Journalists must convince viewers to interact with their stories in a way that captures their interest above and beyond the competition – and that competition is not only between broadcasters, but also against .
More Than Just Words
Supplementing news shows with elements such as Augmented Reality (AR), Virtual Reality (VR) and even Extended Reality (XR) graphics could be the answer. More visually engaging content is key to audience understanding. Simply delivering information is not enough 鈥� audiences require real-time visualisation and analysis, too.
Consider the impact of election night news programming. The real-time map graphics, charts, and even 3D sets putting journalists in new locations all ensure that audiences understand the impact of every breaking announcement.
According to a study from , humans process images 60,000 times faster than they can process text. As much as 90% of all information transmitted to the brain is visual. It鈥檚 no wonder that audiences respond so positively to newsroom graphics – we鈥檙e a species of visual learners.
But, delivering these immersive experiences successfully and at pace can be challenging. To incorporate these news technologies and remain competitive, journalists and producers need to explore and adopt new workflow solutions for modern control rooms that help AR, VR, and XR to be built into the process.
Engaging On Every Channel
Promoting active engagement is important not just during the news broadcast itself, but also on other platforms. research found that younger audiences are habitually consuming their news on social media – 50% of US respondents reported using it as a news source on a daily basis.
For broadcasters, this multichannel dilemma means that they need tools and workflows adaptable enough to use across multiple platforms. Implementing graphics is therefore a key element of any modern broadcasting strategy; graphics are versatile and adaptable, and with the right, story-centric workflow, they鈥檙e easily repurposed across multiple platforms.
That鈥檚 even more relevant in today鈥檚 news landscape, where even loyal audiences are hugely dispersed.
It鈥檚 vital to equip journalists with a flexible pipeline, allowing broadcasters to reuse elements and make content engaging – no matter where it appears.
The Ross Workflow Solution
Journalists may understandably be concerned at how quickly their ways of working are having to evolve.
And they鈥檙e not alone. Technical and production teams are having to consider the potential extra strain on their teams that such evolution could bring – teams that are still recovering from the huge changes in staffing and budgets resulting from the pandemic.
Thankfully, the right partner can provide new capabilities without introducing new pressures. Story-centric workflows and tools with intuitive interfaces are just the start.
In our recent guide to newsroom workflows, we outlined the three key phases of workflow evolution – confident storytelling, clean shows, and rapid iteration. The right workflows make it possible.
This new approach workflows helps to support control rooms in the 24/7, post-Covid era. So, the next time that 鈥楲ive鈥� countdown begins, you鈥檒l know your journalists are confident they have the tools they need to deliver an engaging story to audiences – no matter where they are.
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