Broadcast AV Archives - ��һ��

Designing Corporate Studios That Your Clients Love to Use

DArcy Coulson — Thu, 07 Aug 2025 18:19:24 +0000

A Practical Guide for AV Consultants and Integrators Bringing Video In-House

Video is no longer optional for today’s enterprise clients — it’s essential. Internal comms, executive updates, social content, training, onboarding, livestreams, product demos — it’s all going on camera. And more often than not, your clients want to produce that content in-house.

Why?�� Because speed, Brand consistency and cost-efficiency matter. Because leadership doesn’t want to wait three weeks for a vendor quote. Because internal comms wants to pivot messaging this afternoon. And because teams want tools that work like the rest of their tech: simple, scalable, and self-operated.��

That’s where you come in.��

As an AV consultant or system integrator, you’re the one they count on to bring order to the chaos — to design a repeatable, future-ready studio model that empowers internal teams without overcomplicating their day.

Studios: More Than Just a Room With a Camera

Anyone can hang a camera in a conference room and call it a studio. But your clients are asking for more. They want branded, High-Quality content that looks sharp across platforms. They want to reduce tech friction so non-technical teams can produce without stress. And they want a solution that scales — across floors, buildings, campuses, and time zones.��

In short: they need a system. Not just gear — a workflow.��

This is where your design expertise shines. By partnering with vendors like ��һ��, you can create high-performing studio environments that are intuitive, elegant, and repeatable — environments that make your clients look and feel like pros without needing a full crew every time.

Here’s What Clients Are Really Asking For

Whether it’s a Fortune 100 or a regional utility, the requests are becoming consistent:��

“Can our comms team run it without IT every time?”
“Can we control it from the main campus — or from home?”
“Will this still work five years from now?”
“Can we duplicate this setup in New York and London?”

When you design with systems like ��һ��’s Ultrix, Carbonite, PTZ �� Furio robotics, and DashBoard, the answer is “yes” — every time.

What You Build With ��һ��

Here’s how consultants like you are using Ross systems to build studios your clients can actually use:��

Ultrix
Think of it as the flexible backbone. One platform that bridges SDI, ST 2110, Fiber, NDI, HDMI, DisplayPort DANTE, MADI — compact, energy-efficient, and perfect for rack-tight corporate installs. It keeps things clean, organized, and ready to scale.��

Carbonite Switchers
Your client doesn’t need to know what a transition bus is — they just want scenes to switch smoothly and their brand to look consistent. Carbonite delivers that with muscle and simplicity.��

XPression
2D & 3D graphics and animations for any live video format, in real time.

Robotic systems PTZ, �� & Furio
Cinematic motion with no camera op? Yes. Clients love the pro look. You’ll love how easy it is to integrate and automate.��

DashBoard
This is the secret sauce for self-operated studios. You build custom panels — no code required — so users can trigger shows, adjust lights, or control PTZs with labeled buttons that just make sense.��

Inception
For clients with larger comms or news-style teams, Inception centralizes scripting, scheduling, and publishing — all in one place. It’s great for planning, and it keeps everyone aligned.��

From Flagship Studio to Global Rollout

The beauty of a great corporate studio design is that it can be replicated. Start with one flagship install — then scale it across departments, campuses, or regions. That’s real ROI for your clients — and real opportunity for you.��

We’ve seen consultants design a single-room template with Ross gear and deploy it to six locations within the year. Repeatable infrastructure = repeat business.��

And since Ross supports open standards (Dante, NDI, ST 2110, SDI/IP), you’re not locking anyone into a walled garden. You’re giving them freedom to evolve — and that builds trust in the workflow, for consitant and repeatable resluts for AV/It operators.��

Set Up for Today. Ready for Tomorrow.

Corporate video isn’t a trend — it’s a long-term strategy. Clients want to move away from ad hoc gear carts and start thinking like media operations. They want durable, serviceable, supported systems. And that’s exactly what you can give them.��

Ross systems are built to last, CAD-ready, and backed by global support. You get pre-sales engineering, deployment support, and 24/7 assistance post-install. So when clients call, you’re already one step ahead.��

You’ll also get access to:��

Pre Sales Ross Solutions architects -– your Ross contact throughout your project
Reference designs��
Network diagrams��
Workflow templates��
Pre-configured DashBoard panels��

It’s all there to make your job easier — and your projects faster to deliver.��

You’re the Architect of the Experience��

You’re not just wiring boxes. You’re creating experiences that shape how brands tell their stories. When you build a studio that works, your client’s entire team gains creative confidence. They can shoot content without fear. They can represent their brand with polish. They can tell better stories, more often.��

That’s the impact you make. And that’s the kind of work we love to support.

Let’s Talk Like Partners

At Ross, we’re not just selling products — we’re building relationships. We know that you’re on the front lines with your clients, making real decisions with real consequences.��

So we’re here to make your job easier — whether it’s providing spec sheets, consulting on network design, or helping your client understand what’s possible (and what’s not). When you win the project, we all win.

Let’s Build Studios That Work Hard and Look Good

You already know how to design great AV experiences. Let us help you bring that same standard to high-quality video production workflow.��

Whether you’re working with a corporate campus, a government agency, or a university comms team, we’ve got the tools to make your next studio a standout — and the support to make you look good doing it.

Ready to design your next corporate studio?��

Let’s collaborate. Find out more and talk to a ��һ�� solutions expert today.

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Designing Control Rooms and Studios That Power Enterprise Video

��һ�� Team — Thu, 05 Jun 2025 18:40:15 +0000

Hybrid work and stronger brand standards have raised expectations for corporate video. For years, companies have relied on basic tools for webinars, video calls, and presentations. But today, clients expect the polish of network television — whether it’s for an all-hands meeting, a virtual event, or a public-facing livestream.

For AV Consultants and System Integrators, that shift has made control room design a top priority. Instead of putting together one-event setups, organizations are investing in centralized systems that deliver consistent, high-quality video across teams and locations.

These control rooms now anchor enterprise video — connecting offices, campuses, and global hubs, and supporting everything from leadership broadcasts to live internal events and studio productions.

As video becomes part of everyday operations, rather than occasional productions, the control room is no longer a support tool but a strategic asset — the central hub for all AV production, whether within the corporate studio, production of a live event or managing digital signage in corporate headquarters and satellite offices.

Simplifying control room operations for all users

Traditional AV setups were built for one-room presentations — not necessarily for managing multi-location video at broadcast quality. Today’s corporate clients need capabilities like live switching, remote camera control, virtual sets, robotic camera systems, and automation to deliver polished content at scale — often while integrating with existing infrastructure. Virtual studios are also shaping enterprise AV plans. Many teams are turning to software-based production environments to create on-brand visuals with real-time graphics and virtual sets.

AV production crews span a wide range of experience — from beginners to seasoned professionals. Regardless of skill level or experience, users increasingly expect to walk into a room, press a button, and walk out with a broadcast-quality recording and a high level of automation — no crew required, no troubleshooting.

AV Consultants help define those expectations, identifying where automation, remote control, and preconfigured workflows can streamline operations. Consultants and system integrators then design and deliver tools that produce consistent, high-quality results — easy to use and designed to minimize training and support.

User-friendly interfaces, repeatable workflows, and remote monitoring give AV teams the tools to manage studio-grade productions with solutions that are easy to use and deliver reliable, repeatable results.

Scaling enterprise video without overbuilding

A single control room might handle a CEO keynote one morning, a video podcast in the afternoon and a multi-source panel the next day — supporting internal communications and branded video from one centralized interface. To manage a broad range of productions. reliably, systems must be compact, integrated, and easy to maintain. Overbuilt or piecemeal setups create friction and make scaling harder.

The most effective solutions are built to work within existing infrastructure and support protocols like NDI, Dante, ST 2110.

��һ�� offers a modular platform that supports this approach:

Ultrix combines routing and audio processing into one compact, rack-efficient platform.
XPression – 2D & 3D graphics and animations for any live video format, in real time.

PTZ and Furio robotics provide automated, silent tracking cameras that enable multi-camera setups without large crews.
Ultriscape software defined multiviewer, customers realize significant cost, space, and power efficiencies with unparalleled flexibility and agility.

Carbonite delivers intuitive switching for live production control.

DashBoard offers no-code, customizable user interfaces that let internal teams manage productions easily and give AV teams the flexibility to tailor control panels for different workflows.

Inception ties everything together with tools for content planning, scripting, and production workflow coordination.

Together, these tools empower the design of efficient, repeatable control rooms that meet the evolving demands of enterprise video—across any production format—while offering a robust platform for scalable expansion.

Supporting every stage of the project

AV Consultants & System Integrators work with ��һ�� solutions architects to validate workflows that help move projects quickly from planning to proposal, streamline approvals, and reduce guesswork. System integrators rely on modular implementation guidance and factory-tested builds, along with real-time assistance to reduce risk, stay on schedule, and deliver clean installs with confidence.

Control rooms often span multiple environments and require coordination across teams, spaces, and timelines.

��һ�� stays involved from early consultation through installation and beyond — providing 24/7 technical support and responsive engineering resources that keep projects moving and give clients confidence long after the system goes live.

Enhance control room performance

Broadcast-quality corporate video is now the standard. AV consultants and system integrators who deliver scalable, operator-friendly systems are becoming trusted partners to the enterprise. ��һ�� provides the tools, project collaboration and support to help you build them.

Learn More about Ross Solutions for the workplace.

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