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April 14, 2025

¾ÅÒ»¹û¶³ and Arcturus announce creative partnership to revolutionize virtual production

Ottawa, April 14, 2025 — ¾ÅÒ»¹û¶³ is pleased to announce a new creative partnership between its world-renowned creative services division, Rocket Surgery, and Arcturus, the pioneer in sports volumetric video technology. This collaboration aims to seamlessly integrate ¾ÅÒ»¹û¶³’s cutting-edge virtual production capabilities with Arcturus’ 3D capture of in-game sports action to deliver broadcast-quality impossible-angle replays and interactive in-studio analysis.

“Our collaboration with Arcturus represents a significant leap forward in virtual production,” said Jim Doyle, VP of Creative Services at ¾ÅÒ»¹û¶³. “By combining our expertise with Arcturus’ innovative volumetric scanning technology, we’re poised to deliver unparalleled immersive experiences that captivate audiences worldwide.”​

Arcturus is transforming how audiences engage with sports, bringing fans onto the field and into the heart of the action. Their system captures and reconstructs multiple video feeds into a broadcast-quality 3D copy of the action, enabling interactive 2D and 3D replays, analysis, and shareable captured moments.

“Partnering with ¾ÅÒ»¹û¶³’s Rocket Surgery allows us to extend the reach of our volumetric video technology into new realms of virtual production,” said Steve Sullivan, Chief Product Officer at Arcturus. “Together, we aim to push the boundaries of what’s possible in immersive storytelling.”​

By fusing Arcturus’ cutting-edge volumetric sports technology with Rocket Surgery’s state-of-the-art virtual production, this partnership unlocks a new era of immersive sports experiences and storytelling, from live broadcasts to social media content to augmented reality applications.​

“This partnership is a testament to our commitment to innovation in the media landscape,” said Mark Gerberman, VP of Business Development at Arcturus. “By joining forces with ¾ÅÒ»¹û¶³’s Rocket Surgery, we’re set to create groundbreaking content that resonates with audiences on a deeper level.”

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About ¾ÅÒ»¹û¶³

Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high-impact, high-efficiency solutions and services. Ross makes it easy to create compelling news, weather, and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations, and inspiring content for houses of worship.

About Arcturus

Founded in 2016 by visionaries from organizations like Pixar, Netflix, and Google, is a global leader in volumetric video technology. Their comprehensive solutions for capturing, editing, and distributing volumetric content have set new standards in immersive media experiences.

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Media Contacts

¾ÅÒ»¹û¶³
Erica Watts
Director of Communications
Email: erica.watts@rossvideo.com

Media Kit

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