{"id":79618,"date":"2024-08-22T13:09:57","date_gmt":"2024-08-22T17:09:57","guid":{"rendered":"https:\/\/www.rossvideo.com\/?post_type=case_studies&#038;p=79618"},"modified":"2024-09-23T23:44:35","modified_gmt":"2024-09-24T03:44:35","slug":"nbc-sports-regional-networks","status":"publish","type":"case_studies","link":"https:\/\/www.rossvideo.com\/case-studies\/nbc-sports-regional-networks\/","title":{"rendered":"NBC Sports &#8211; Regional Networks"},"content":{"rendered":"<!-- GTB-HR006 -->\n<section  class=\"block-hero bg-default block_HR006  pb-0\">\n  <div class=\"wrapper\">\n    <div class=\"container\">\n      <div class=\"row\">\n        <div class=\"col-12 col-md-7 col-lg-9 col-xl-9\">\n          <div class=\"block-caption\">\n                          <h2 class=\"eyebrow text-overline-large color-white mb-4\">\n                \n                Case Study              <\/h2>\n                          <h1 class=\"heading-1 color-white mb-4 mb-lg-5\">\n                NBC Sports &#8211; Regional Networks              <\/h1>\n                      <\/div>\n        <\/div>\n        <div class=\"col-12 col-md-5 col-lg-3 col-xl-3\">\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n      <div class=\"block-bg\">\n      <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2024\/08\/IMG_0768-1-1-scaled-e1726596650260.jpg\" alt=\"\" \/>\n    <\/div>\n  \n<\/section>\n\n    <!-- BN003 -->\r\n    <nav class=\"block_BN003 block-sticky\" id=\"navbar-scrollspy\">\r\n        <div class=\"container\">\r\n            <div class=\"responsive-tabs\">\r\n                <ul class=\"nav nav-tabs d-none d-md-flex\">\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link  active\" href=\"#introduction\">INTRODUCTION<\/a>\r\n                                                    <\/li>\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link \" href=\"#problem\">CHALLENGE<\/a>\r\n                                                    <\/li>\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link \" href=\"#solution\">SOLUTION<\/a>\r\n                                                    <\/li>\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link \" href=\"#products\">PRODUCTS<\/a>\r\n                                                    <\/li>\r\n                                            <li class=\"nav-item\">\r\n                                                            <a class=\"nav-link \" href=\"#result\">IMPACT<\/a>\r\n                                                    <\/li>\r\n                                    <\/ul>\r\n                <div class=\"swiper swiper-nav-tab d-block d-md-none\">\r\n                    <div class=\"nav nav-tabs swiper-wrapper\">\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#introduction\">\r\n                                <span>INTRODUCTION<\/span>\r\n                            <\/a>\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#problem\">\r\n                                <span>CHALLENGE<\/span>\r\n                            <\/a>\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#solution\">\r\n                                <span>SOLUTION<\/span>\r\n                            <\/a>\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#products\">\r\n                                <span>PRODUCTS<\/span>\r\n                            <\/a>\r\n                                                    <a class=\"swiper-slide nav-link\" href=\"#result\">\r\n                                <span>IMPACT<\/span>\r\n                            <\/a>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/nav>\r\n\n\n<!-- TXT006 -->\n<section id=\"introduction\" class=\"block-content block_TXT006   bg-transparent\" >\n    <div class=\"container overflow-hidden\">\n        <div class=\"row gx-5\">\n            <div class=\"col-12 col-md-8 col-lg-9\">\n\n                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\">\n                        \n                        SECTION 1                    <\/h3>\n                \n                    <h2 class=\"heading-2 mb-4 mb-lg-5\">Introduction<\/h2>\n                                    <p class=\"lead-copy mb-4\">The NBC Sports Regional Networks, part of NBCU Local, is a group of regional sports networks in major U.S. markets that provide live sports coverage of NBA, NHL, and MLB teams, totalling hundreds of games and thousands of hours of programming annually.<\/p>\n                                    <div class=\"wysiwyg-content\">\n                        <p>Serving the San Francisco, Boston, and Philadelphia regions, the networks also produce live gameday shows covering the NFL franchises in their regions, as well as daily news, analysis, commentary programming, and original content across multiple platforms.<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-12 col-md-4 col-lg-3\">\n                                    <div class=\"brand-wrapper  align-items-end\"  style=\"top:-16px\" >\n                        <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2024\/08\/RSN.png\" alt=\"\">\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- TXT007 -->\n<section id=\"problem\" class=\"block-content block_TXT007  bg-light-gray flip-columns\" >\n    <div class=\"wrapper wrapper-offset\">\n        <div class=\"container-fluid\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-6\">\n                    <div class=\"block-caption\">\n\n                                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\">\n                                \n                                SECTION 2                            <\/h3>\n                        \n                            <h2 class=\"heading-2 mb-32\">The Challenge<\/h2>\n                                                    <p class=\"lead-copy mb-32\">Given their vast portfolio, the NBC Sports Regional Networks faced the challenge of finding a large-scale and comprehensive graphics solution to support their studio shows across multiple regional networks.  <\/p>\n                                                    <div class=\"wysiwyg-content mb-5\">\n                                <p style=\"font-weight: 400;\">The graphics solution needed to be adaptable for the studio and MOS-style workflows in the network&#8217;s main broadcast centers and deployable for live sports production workflows across third-party remote trucks.<\/p>\n<p style=\"font-weight: 400;\">NBC Sports Regional Networks critical objectives included:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Streamlining workflows through automation and tighter integration of graphics systems in control rooms and the broader NBCU Local ecosystem.<\/li>\n<li>Synchronizing graphics packages across remote sites and extension studios.<\/li>\n<\/ul>\n<p>In addition to increasing the efficiency of their graphics workflow, NBC Sports Regional Networks sought to work with a vendor that could support future requirements. These included enhanced coverage for major events with features like studio touchscreen applications, score bugs and tickers, in-studio telestration (where a commentator or analyst draws on the screen to highlight or illustrate specific plays, strategies, or movements), and Virtual Effects\/Mixed\/Augmented Reality systems.<\/p>\n<p>From a financial perspective, NBCU Local also wanted to be able to add additional tools through a more flexible pricing model, allowing them to scale up operations during peak times and scale down for regular programming.<\/p>\n                            <\/div>\n                                                <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-6\">\n                                            <div class=\"block-img mb-5\">\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2024\/08\/NBC-Case-Study-Imagery-v2.png\" >\n                                                                        <\/figure>\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2024\/08\/IMG_2248-scaled.jpg\" >\n                                                                        <\/figure>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- TXT007 -->\n<section id=\"#solution\" class=\"block-content block_TXT007  bg-transparent\" >\n    <div class=\"wrapper wrapper-offset\">\n        <div class=\"container-fluid\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-6\">\n                    <div class=\"block-caption\">\n\n                                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\">\n                                \n                                SECTION 3                            <\/h3>\n                        \n                            <h2 class=\"heading-2 mb-32\">The Solution<\/h2>\n                                                    <p class=\"lead-copy mb-32\">九一果冻\u2019s graphics solutions, including XPression real-time motion graphics, PIERO sports analysis tools, and Voyager virtual graphics engine enable the networks to streamline their workflow while delivering more compelling and visually rich productions. <\/p>\n                                                    <div class=\"wysiwyg-content mb-5\">\n                                <p>With\u00a0<a href=\"https:\/\/www.rossvideo.com\/live-production\/graphics\/xpression\/\">XPression Studio<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.rossvideo.com\/live-production\/graphics\/xpression\/tessera\/\">XPression Tessera,<\/a>\u00a0NBCU Local\u2019s hub-and-spoke graphics workflow is supported across their three regional networks, using a single tool to manage all on-screen and studio-wall graphics content from a centralized graphics system.<\/p>\n<p>To further elevate programming, the<a href=\"https:\/\/www.rossvideo.com\/live-production\/graphics\/piero\/\" target=\"_blank\" rel=\"noopener\">\u00a0PIERO sports analysis toolset,<\/a> along with the <a href=\"https:\/\/www.rossvideo.com\/led-solutions\/content-management-systems\/voyager\/\" target=\"_blank\" rel=\"noopener\">Voyager virtual graphics engine<\/a> and <a href=\"https:\/\/www.rossvideo.com\/live-production\/graphics\/lucid\/\" target=\"_blank\" rel=\"noopener\">Lucid Studio <\/a>are being used across several sites to unlock new storytelling opportunities and deeply engage fans. PIERO\u2019s rich toolset of customizable effects for a wide range of sports not only helps informs viewers about the action on the field, court or ice but it\u2019s another tool that helps the networks add entertainment value to their programming. Additionally, the user-friendly Voyager and Lucid virtual production solution enables more immersive storytelling.<\/p>\n<p>The breadth of the 九一果冻\u2019s Graphics ecosystem also means that the NBC Sports Regional Networks have a trusted partner for future requirements. Tools like, XPression Telestrate and XPression Touch Factory for advanced interactivity and talent-driven graphics, provide NBC Sports Regional Networks with a comprehensive graphics toolset and unmatched customer support for the biggest sporting events.<\/p>\n                            <\/div>\n                                                            <div class=\"block-quote\">\n                                    <blockquote>\n                                        <p class=\"color-white mb-4\">As a live sports producer with unique requirements, we\u2019ve relied on XPression and XPression Tessera to manage and synchronize our graphics across multiple studios. Its flexibility and real-time capabilities ensure that our visuals are always on point, regardless of the complexity or scale of the production.<\/p>\n                                        <cite class=\"text-small color-white\">Earl Camburn<br>Senior Director, Creative Services<\/cite>\n                                    <\/blockquote>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-6\">\n                                            <div class=\"block-img mb-5\">\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2024\/08\/IMG_0768-1-1-scaled-e1726596650260.jpg\" >\n                                                                        <\/figure>\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2024\/09\/NBC-Boston-AR-Graphic-1-e1726596626194.png\" >\n                                                                        <\/figure>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- TXT009 -->\n<section id=\"products\" class=\"block-content block_TXT009 \" >\n    <div class=\"background-overlap  bg-light-gray\"><\/div>\n    <div class=\"wrapper\">\n        <div class=\"container\">\n            <div class=\"block-caption  bg-red\">\n                                    <h2 class=\"heading-5 mb-4\">NBC RSN solutions powered by 九一果冻 include:<\/h2>\n                                    <div class=\"wysiwyg-content\">\n                        <ul>\n<li><strong><a href=\"https:\/\/www.rossvideo.com\/live-production\/graphics\/xpression\/\" target=\"_blank\" rel=\"noopener\">XPression Graphics Systems<\/a><\/strong> for CG and Content Management<\/li>\n<li><strong><a href=\"https:\/\/www.rossvideo.com\/live-production\/graphics\/xpression\/tessera\/\" target=\"_blank\" rel=\"noopener\">XPression Tessera<\/a><\/strong> for studio walls<\/li>\n<li><strong><a href=\"https:\/\/www.rossvideo.com\/live-production\/graphics\/piero\/\" target=\"_blank\" rel=\"noopener\">PIERO<\/a><\/strong> Sports Analysis Graphics Tools<\/li>\n<li><strong><a href=\"https:\/\/www.rossvideo.com\/led-solutions\/content-management-systems\/voyager\/\" target=\"_blank\" rel=\"noopener\">Voyager<\/a><\/strong> Virtual Graphics Engine and <strong><a href=\"https:\/\/www.rossvideo.com\/live-production\/graphics\/lucid\/\" target=\"_blank\" rel=\"noopener\">Lucid Studio<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.rossvideo.com\/services\/creative-services\/\" target=\"_blank\" rel=\"noopener\">Rocket Surgery<\/a> <\/strong>Graphic Design and Data Integration<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- TXT007 -->\n<section id=\"result\" class=\"block-content block_TXT007  pb-0 bg-light-gray flip-columns\" >\n    <div class=\"wrapper wrapper-offset\">\n        <div class=\"container-fluid\">\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-6\">\n                    <div class=\"block-caption\">\n\n                                                    <h3 class=\"eyebrow text-overline mb-3 mb-md-4\">\n                                \n                                Section 4                            <\/h3>\n                        \n                            <h2 class=\"heading-2 mb-32\">The Impact<\/h2>\n                                                    <p class=\"lead-copy mb-32\">The combination of XPression Graphics and PIERO Sports Analysis helped NBC Regional Sports Networks enhance their storytelling capabilities. The integration of XPression Datalinq\u2122 into their workflow allows the networks to easily enrich their broadcast graphics with real-time data.    <\/p>\n                                                    <div class=\"wysiwyg-content mb-5\">\n                                <p><span data-contrast=\"none\">Datalinq transforms XPression into a powerful real-time renderer. Once a third-party data-source is connected via Datalinq, XPression can automatically populate on-air graphics with up to the second information from a wide range of sources, including official sports data providers, social media, and other platforms.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A key strength of XPression and PIERO is their ease of use. <\/span><span data-contrast=\"none\">The user-friendly nature of these systems allowed the team at the Networks to generate compelling, real-time data-driven graphics without extensive training.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">To speed up the onboarding process under some very tight deadlines, Rocket Surgery, 九一果冻&#8217;s Creative Services group, collaborated with NBC Regional Sports Networks to rebuild their existing graphics with XPression. Rocket Surgery provided additional support with data integration and DashBoard design, helping to optimize the workflow for automated rundown creation. This partnership allowed NBC Regional Sports Network to implement the new system without disrupting their broadcast schedule.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Learn More<\/strong><\/p>\n<p><span data-contrast=\"auto\">To discover how Ross solutions are helping sports broadcasters tell a more compelling story for fans, visit <\/span><a href=\"https:\/\/www.rossvideo.com\/industries\/sports\/sports-broadcast\/\"><span data-contrast=\"none\">rossvideo.com\/sports-broadcast<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n                            <\/div>\n                                                <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-6\">\n                                            <div class=\"block-img mb-5\">\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"https:\/\/www.rossvideo.com\/wp-content\/uploads\/2024\/08\/IMG_0773-1-scaled.jpg\" >\n                                                                        <\/figure>\n                                                            <figure>\n                                                                            <img decoding=\"async\" src=\"\" >\n                                                                        <\/figure>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<!-- SEP001 - Empty Separator -->\n<section  class=\"block-content block_SEP001 set-height  bg-white size-1\"><\/section> <!-- bg-red \/ bg-red-strong \/ bg-dark \/ bg-default \/ bg-dark-gray \/ bg-medium-gray \/ bg-light-gray  \/ size-2 \/ size-3 \/ size-4 \/ size-5 \/ size-6 \/ size-7 \/ size-8 \/ size-9 -->\n\n\n\n\n<section id=\"contact\" class=\"block-content block_FORM001  pt-0 pb-0 bg-bar\">\n    <div class=\"container\">\n        <div class=\"block-inner row g-0\">\n            <div class=\"col-12 col-md-5 bg-medium-gray\">\n                <div class=\"block-caption d-flex flex-column justify-content-center\">\n                                                <h2 class=\"heading-4 mb-4\">Interested in more info? Send us a note!<\/h2>\n                                                    <p class=\"mb-0\">We\u2019ll put you in touch with a member of our team to discuss your specific needs. <\/p>\n                                        <\/div>\n            <\/div>\n            <div class=\"col-12 col-md-7 bg-light-gray overflow-hidden\">\n                                        <form class=\"block-form form-style\">\n                            <!-- global form-snippet -->\n                            <noscript data-type=\"lazy\">\r\n    <iframe loading=\"lazy\" sandbox=\"allow-storage-access-by-user-activation allow-scripts allow-same-origin\" src=\"https:\/\/go.rossvideo.com\/l\/1033383\/2023-07-14\/yws\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\r\n<\/noscript>\r\n\r\n<script data-type=\"lazy\" type=\"text\/javascript\">\r\n    var fieldId = 'Last_Form_Conversion_URL';\r\n    var formUrl = 'https:\/\/go.rossvideo.com\/l\/1033383\/2023-07-14\/yws';\r\n    var params = window.location.search.replace('?', '');\r\n    var thisScript = document.scripts[document.scripts.length - 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